Tips For Running Competitor Campaigns In Paid Search
If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for.
Tim Jensen
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With both agency and in-house experience, Tim has managed paid media for B2B and B2C accounts of all sizes since 2010. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC. Tim currently works as a Marketing Lead for M&T Bank.
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