Ex-Microsoft SEO Pioneer On Why AI’s Biggest Threat To SEO Isn’t What You Think
In an interview with Shelley Walsh, Duane Forrester shares how Agentic AI redefines SEO careers and which skills are worth developing now.
Shelley Walsh is the Managing Editor at SEJ & produces IMHO, a show where experts offer their opinions on current topics and the Pioneers, a series about the history of SEO at youtube.com/@shelleywalsh
Articles
Industry Pioneer Reveals Why SEO Isn’t Working & What To Refocus On
Shelley Walsh sits down with Bill Hunt to discuss why marketers need to unlearn outdated tactics and rethink search visibility.
Brand Bias For Visibility In Search & LLMs: A Conversation With Stephen Kenwright
In this edition of IMHO, Shelley Walsh speaks with Stephen Kenwright about how traditional marketing fuels LLM performance and brand trust.
Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum
Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search.
The State Of AI In Marketing: 6 Key Findings From Marketing Leaders
Where is AI making the biggest marketing impact? Get the data and see where marketers plan to invest next in our State Of AI report.
The Truth About LLM Hallucinations With Barry Adams
Shelley Walsh speaks with Barry Adams on why AI search sacrifices accuracy for convenience – and why publishers can’t afford to play along.
CMS Market Share Trends: Top Content Management Systems (May 2025)
An in-depth look at CMS market share data and what the changing platform landscape means for SEO practitioners.
Google Discover, AI Mode, And What It Means For Publishers: Interview With John Shehata
Explore the impact of Google Discover AI and publishers on news traffic and SERPs in this interview with host Shelley Walsh and guest John Shehata.
SEO For Paws Free Live Stream Conference Returns For 2025
Tune into the SEO for Paws live stream conference. Engage with industry experts and support a charity supporting pets affected by the war in Kyiv.
TikTok Trends 2025: The Most Important Trends To Watch
Stay up-to-date with the latest TikTok trends in 2025. Learn how to spot and capitalize on viral memes to keep your content fresh and engaging.
TikTok Marketing: An In-Depth Guide For Brands
Learn how to effectively utilize TikTok for brand marketing. Explore strategies, tips, and insights to maximize your presence on the popular social media platform.
Marketing Calendar 2025 With Template To Plan Your Content
Take the guesswork out of your marketing planning with our 2025 marketing calendar. Easily customize and reference key dates to create a successful content strategy.
22 SEO Experts Offer Their Predictions For 2025
We’ve gathered insights from 22 industry experts to help you discover how AI, shifts in organic traffic, and branding shape the future of SEO.
What 7 SEO Experts Think About AI Overviews And Where Search Is Going
We asked the same question to SEO experts about AI Overviews, how they might impact the industry and where search might be going.
The Google Ranking Bug Has Been Resolved: (Unrelated to August Core Update)
Live updates on a ranking glitch impacting Google search results – a separate ranking issue to the core update that is affecting search results.
How Eric Enge Built His Legendary Personal Brand
Master the art of building a personal brand through content. Position yourself as an industry expert and boost your online reputation.
Video Advertising Metrics & Brand Advertising With Greg Jarboe
Learn about the future of video advertising metrics. Find out how the industry is shifting from reach to business outcomes for improved ad effectiveness.
What SEO Should Know About Brand Marketing With Mordy Oberstein
Learn why building a strong brand is essential for SEO and how it prepares marketers for a future driven by brand-first strategies.
AI Overviews – How Will They Impact The Industry? We Ask Pedro Dias
Explore ex-Googler Pedro Dias’s perspective on the impact of AI Overviews on SEO and content strategy, revealing valuable insight into the future of organic traffic.
The 10 Best Video Search Engines
Unlock the potential of video search engines for your digital marketing strategy. Seek inspiration from these top picks so you can craft the perfect video.
Contact Us Page Examples: 44 Designs For Inspiration
While often overlooked, a Contact Us page is essential for your site to engage with customers. Check out these inspirational examples and helpful tips.
The Best 404 Pages: 40 Examples You Need To See
Improve user experience with best 404 pages examples. Check out this exhaustive list for top notch examples that can work for your brand.
The 10 Best AI Writers & Content Generators Compared
Strike a balance between AI tools and human creativity for a lasting, impactful content strategy.
How To Get More Followers On Instagram: 24 Tips To Try
From leveraging tools to exploring trends, find out how to make the most of your digital marketing strategy and get more followers on Instagram.
12 Social Media Experts Offer Their Predictions For 2024
Glimpse the future of social media marketing in 2024! Learn from 12 experts on trends, AI integration, and strategies shaping the evolving digital landscape.
How To Rank On Google (According To Danny Sullivan At Google)
Gain more insight into Google’s ranking algorithm with insights from Danny Sullivan. Learn to balance SEO advice while prioritizing user satisfaction for optimal search results.
The Top 3 Google Ranking Factors That Really Matter
Explore the evolving nuances of ranking and SERP visibility, where adaptability and expertise are key.
68 SEO Experts To Follow On Threads
Curious about Threads as a digital marketer and eager to learn some SEO tips? Follow the growing SEO community on Threads with this list.
The 20 Best Computer Science Schools Worldwide
Check out this article to learn more about the best computer science schools and opportunities out there today.
SEO Glossary: 200+ Terms & Definitions You Need to Know
Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert.
IMHO
Coffee-sized short interviews by Shelley Walsh that asks experts their opinion about current industry topics. See More
10 Celebrities Using Social Media for Their Own Brands
Celebrity endorsements are not new - but celebrity influencers are leveraging social media to connect their brands with their fans See More
What is Creativity? 9 Rules to Find Your Inner Creative
Anyone can be creative, it just takes discipline. How to be more creative looks at 9 rules of creativity with practical exercises you can try See More
Pioneers (The history of SEO)
A series of conversations looking at the history of SEO told by SEOs who founded the industry or have been influential in the evolution over the last 25 years. See More
The 10 Best Books on Creativity (To enrich your mind)
All of these books are classics and must reads for anyone who wants to be more creative. When you've read them, read them again. And again. See More