What is the State of Links and Ranking in 2019?
The type of links that matter may have changed. Kicking up links in 2019.
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
Need a consultation? Contact me at roger@martinibuster.com or use the contact form at: Martinibuster.com
I recently presented at Pubcon Vegas in October and March 2024, and over the past 20 years have presented at search conferences across the United States: Pubcon, SMX, Affiliate Summit & SES (Search Engine Strategies) and have served as a Head Judge at the U.S. Search Awards .
Articles
Google Index Issues Resolved – What Happened?
Google announced that its indexing issues have been fixed. Is something going on at Google?
Site Can’t Rank on Google: Is It a Legacy Domain Penalty?
Google’s John Mueller answers a question about a site that can’t rank for its own brand and seems like a legacy domain penalty.
Link Distance Ranking Algorithms
Understanding link ranking algorithms may improve how you approach link building.
Link Related Search Engine Algorithms
Google’s link algorithms are always changing and being improved. Learn how links may be used today.
Why are Googlers So Confident About Link Spam?
Googlers are so confident in their ability to catch spam, that some consider the disavow tool unnecessary.
Google Shares Top 3 SEO Factors
Google’s Martin Splitt shared the top 3 SEO factors. Then he answered an unexpected question about Google.
Danny Sullivan Highlights 6 Huge Publisher Fears at Google Ranking Fair
Google’s Danny Sullivan shared some of the biggest concerns heard from publishers, including fear of organic SERPs disappearing.
Google Trips Could Disrupt Travel Business
Google rolled out the Trips travel planning service to the desktop and a tighter integration between Trips, Google Search, and Maps.
Google Infrastructure Update Right Now?
Recent events appear to indicate that Google is making a major infrastructure update.
Poll Reveals Negative Facebook Marketing Trend
4,800 Social Media Marketers indicate that Facebook marketing trends are taking an unprecedented downturn.
Google on Content Theft and Effect on Rankings
Google gives a definitive answer on content theft and how it impacts rankings.
Free Google Enterprise Anti-Scraper Beta
Google announced a free trial of Enterprise reCAPTCHA currently in Beta that blocks automated website attacks
Google on Effect of Low Quality Pages on Sitewide Rankings
Google’s surprising answer to whether shady pages can drag down an entire website’s rankings.
Mark Zuckerberg at F8 Conference Announces New eCommerce and Payment Platform
Mark Zuckerberg announced that WhatsApp Business will become an eCommerce platform, complete with its own payment system.
Rethinking What it Means to Have Better Links
Being a leader when building links can help identify opportunities for outranking competitors.
Outbound Links Content Strategy
If delighting users helps a site become popular, then consider thoughtful outbound links for your content strategy.
Safe Guest Post Strategy
Instead of trying to influence Google, you may find better success by influencing people.
Google’s John Mueller on Disavow Tool – FULL TRANSCRIPT
The Full Transcript of John Mueller’s discussion about which links to disavow.
How Negative SEO Shaped Disavow Tool
The origin of the disavow tool can impact how you should think about it now.
Google Reportedly Tolerated Spam on Non-Search Products
Ex-Googler tweets how and why Google tolerated spam on it’s non-search side of products.
Google’s John Mueller Discusses Evolving Role of Links in Ranking
Google’s John Mueller discusses how the value of links may be context sensitive.
Android Update Impact on European Search Marketing
Google announced changes to Android that may affect it’s search and browser dominance in Europe. Every Android user in Europe will soon be asked to...
Google’s John Mueller Discusses TF-IDF Algo
Google’s John Mueller explains the role of TF-IDF in how web pages are ranked.
Google Says You Are Not Entitled to Links
A recent post on Twitter by Google’s Danny Sullivan highlighted that websites are not entitled to links.
Facebook Imposes New Limits on Groups, Pages and Admins
Facebook updated it’s news feed algorithm to reduce the reach of misinformation, spam and sites with poor inbound link profiles.
New Chrome Lazy Loading Feature Coming Soon
New Chrome browser feature has the potential to decrease advertising revenues.
Google’s John Mueller Explains How to Rank Inner Pages
Google’s John Mueller discusses how to rank inner pages over the home page.
Google Content Algorithms and Ranking Effects
New Google Content Algorithms may provide information on recent Google updates.
WP Google Maps Plugin Vulnerable to SQL Injection Exploit
WP Google Maps issued a security update to fix a potentially dangerous vulnerability.