ROI of Links – How to Measure
How to measure results, return on investment, from a link building campaign
Roger Montti is a search marketer with over 20 years experience. I offer site audits and phone consultations. See me speak at Pubcon Austin in September 2023.
I was a Head Judge of the U.S. Search Awards in 2022, 2021 & 2020 .
I have presented at the following search marketing conferences:
SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC , Affiliate Summit West, PubCon Las Vegas, PubCon Dallas, PubCon New Orleans, PubCon Orlando, PubCon Austin
Contact me at Martinibuster.com
How to measure results, return on investment, from a link building campaign
Many say that Google uses sentiment analysis to rank web pages. These are the facts.
Google’s John Mueller’s comment on stock images and rankings is a starting point for thinking about the use of images for SEO.
Hackers are using Google Analytics to steal credit cards, passwords, IP addresses… basically everything shared with a hacked site.
Bing image-based shopping helps consumers discover products by vision, just like in the real world.
Google’s John Mueller discusses internal anchor text on links and the “visible effects in search”
How Google’s Mobile First Index will index and score sites that have Desktop, Mobile and AMP versions
John Mueller shares insights on how to succeed in Google’s Mobile First Index
A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.
Offensive content caused two websites to lose their advertising. This is what you should know so it doesn’t happen to you.
Google’s John Mueller made it clear what Google does about guest posting for links.
Twitter is testing a prompt to encourage you to read an article before sharing. The new feature is limited to Android.
Google has a new head of search. He’s authored link related research. What that means for online businesses and search marketers
Google’s John Mueller discusses how to identify low quality pages that should be blocked. Then he explains why low traffic pages can be okay.
Google announced an update to featured snippets. For some featured snippets results, Google will take the users to the relevant text on the web page.
Google’s John Mueller said an outreach guest post service might result in unnatural links.
Bing supercharged their backlink tool. It now reports on competitor backlinks.
Google’s John Mueller says author bios aren’t necessary for all sites. He then shows how they can be helpful for some sites.
A new presidential executive order may affect legal immunity currently enjoyed by many sites, including blogs, forums, and recipe sites.
Amazon is reported to be moving into Local Search Advertising via Local News and Sports Podcasts. Response to decline of 3rd party cookies?
Google’s John Mueller offers an explanation of what causes Google’s algorithm to rewrite meta descriptions.
Is it possible to stop PageRank from flowing to pages that don’t matter to focus it on the pages that do?
New data shows there is a New Normal in online shopping behavior. This is what we learned.
Recipe publishing community surprised by Google announcement. New feature triggers structured data warnings.
Paid links, guest posts, and PBNs are the top 3 reasons for manual actions, according to SEMrush research. Read this before building another link.
The response to Google’s core update has been largely negative, as large brands rank in Positions 1 and 2 for a wide range of keywords.
The federal lawsuit focuses on unfair practices in search, advertising, and issues surrounding the Android operating system.
Google’s John Mueller comments on how Google handles extra meta descriptions and title tags.
Google’s John Mueller comments on webmaster question about bad links showing search console and a drop in traffic.
Google’s John Mueller on negative SEO and drops in rankings