ROI of Links – How to Measure
How to measure results, return on investment, from a link building campaign
About
Roger Montti is a search marketer with over 20 years experience. I offer site audits and phone consultations. See me speak at Pubcon Austin in September 2023.
I was a Head Judge of the U.S. Search Awards in 2022, 2021 & 2020 .
I have presented at the following search marketing conferences:
SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC , Affiliate Summit West, PubCon Las Vegas, PubCon Dallas, PubCon New Orleans, PubCon Orlando, PubCon Austin
Contact me at Martinibuster.com
Articles
Does Google Use Sentiment Analysis to Rank Web Pages?
Many say that Google uses sentiment analysis to rank web pages. These are the facts.
Stock Photography Impact on SEO
Google’s John Mueller’s comment on stock images and rankings is a starting point for thinking about the use of images for SEO.
Hackers Use Google Analytics to Steal Credit Cards
Hackers are using Google Analytics to steal credit cards, passwords, IP addresses… basically everything shared with a hacked site.
Bing Image-Based Shopping Improves How Consumers Shop Online
Bing image-based shopping helps consumers discover products by vision, just like in the real world.
Google’s John Mueller on Internal Anchor Text and “Visible Effect in Search”
Google’s John Mueller discusses internal anchor text on links and the “visible effects in search”
Google Mobile First Indexing and Scoring of Sites with Mobile and AMP Versions
How Google’s Mobile First Index will index and score sites that have Desktop, Mobile and AMP versions
Google Shares How to Succeed in Mobile First Index
John Mueller shares insights on how to succeed in Google’s Mobile First Index
Google Creates a New Source of Traffic With Keen
A new and potentially powerful way to attract more site visitors. Google Keen proactively recommends content to users.
Why Google Pulled Ads From Two Conservative Websites
Offensive content caused two websites to lose their advertising. This is what you should know so it doesn’t happen to you.
Google Warning on Guest Posting For Links
Google’s John Mueller made it clear what Google does about guest posting for links.
Twitter Will Check if Articles Are Read Before Sharing
Twitter is testing a prompt to encourage you to read an article before sharing. The new feature is limited to Android.
Google’s New Head of Search – Prabhakar Raghavan
Google has a new head of search. He’s authored link related research. What that means for online businesses and search marketers
Google Explains Which Pages Should be Removed
Google’s John Mueller discusses how to identify low quality pages that should be blocked. Then he explains why low traffic pages can be okay.
Google Featured Snippets Update
Google announced an update to featured snippets. For some featured snippets results, Google will take the users to the relevant text on the web page.
Google Says Some Guest Post Links Are Unnatural
Google’s John Mueller said an outreach guest post service might result in unnatural links.
Bing Updates Backlink Research Tool
Bing supercharged their backlink tool. It now reports on competitor backlinks.
Google Explains How Author Pages May Help
Google’s John Mueller says author bios aren’t necessary for all sites. He then shows how they can be helpful for some sites.
Trump Executive Order May Target Blogs, Recipe Sites & Forums
A new presidential executive order may affect legal immunity currently enjoyed by many sites, including blogs, forums, and recipe sites.
Amazon Reported Moving Into Local News and Sports Podcasting
Amazon is reported to be moving into Local Search Advertising via Local News and Sports Podcasts. Response to decline of 3rd party cookies?
Google Explains Why it Rewrites Meta Descriptions
Google’s John Mueller offers an explanation of what causes Google’s algorithm to rewrite meta descriptions.
Can Google PageRank be Manipulated for Better Rankings?
Is it possible to stop PageRank from flowing to pages that don’t matter to focus it on the pages that do?
Research Reveals Covid-19 Consumer Behavior Insights
New data shows there is a New Normal in online shopping behavior. This is what we learned.
Google Guided Recipes Blindsides Recipe Niche
Recipe publishing community surprised by Google announcement. New feature triggers structured data warnings.
8 Insights Learned from 800+ Link Penalty Cases
Paid links, guest posts, and PBNs are the top 3 reasons for manual actions, according to SEMrush research. Read this before building another link.
Google May 2020 Core Update Officially Over – Time for a Do-Over?
The response to Google’s core update has been largely negative, as large brands rank in Positions 1 and 2 for a wide range of keywords.
Google May Face U.S. Antitrust Lawsuits
The federal lawsuit focuses on unfair practices in search, advertising, and issues surrounding the Android operating system.
Google on How it Handles Extra Meta Descriptions and Title Tags
Google’s John Mueller comments on how Google handles extra meta descriptions and title tags.
Google on Reported Correlation of Bad Links and 50% Traffic Loss
Google’s John Mueller comments on webmaster question about bad links showing search console and a drop in traffic.
John Mueller on Negative SEO and Ranking Problems
Google’s John Mueller on negative SEO and drops in rankings