Why You Shouldn’t Panic About Unofficial Google Updates
An exploration of ranking changes attributed to updates that are not officially recognized by Google.
Analysis of 50 Retailers Reveals 10 Ways to Beat Big Brands
Why big brands are losing customers and 10 ways to beat those brands by taking advantage of overlooked sales opportunities.
Google Confirms “Edge Cases” When Content Theft Can Cause Negative Effects
Google’s John Mueller confirmed that there are “edge cases” in which stolen content may negatively affect a site.
Google Introduces Breadcrumb SERPs
Google introduces search results featuring breadcrumb navigation. Google may be transitioning to a mobile first SERP display.
Google’s John Mueller Explains Why Google Crawls Non-Existent Pages
Google’s John Mueller offers good news for web publishers concerned about why Google crawls 404 and 410 pages.
Google ‘People Also Search For’ Feature Gets a Big Update
Google updated its People Also Search For feature. It now moves around and appears next to an unsatisfactory search result.
Google Announces Two Major Changes to Image Search
Google announces two disruptive changes to image search. Web publishers applaud the changes as helpful against content piracy.
Facebook Discusses 4 Parts of their News Feed Algorithm
Adam Mosseri, Head of News Feed at Facebook discusses how their algorithm chooses what news sources to promote and how...
Google Engineer Lists 4 Powerful Reasons Why Sites Should Upgrade to HTTPS
Google Chrome engineer shares why HTTPS benefits web publishers and their site visitors. For example, it helps prevent ad injection...
When a Google Penalty Is Really a Bad Case of Pop SEO
How to tell the difference between fact-based SEO and overly general Pop SEO? Some SEO ideas have little to no...
Google Sets Deadline for HTTPS and Warns Publishers to Upgrade Soon
Google set a deadline for July 2018, when Chrome will begin warning users about insecure web pages. Failure to upgrade...
Bing Adds Sentiment Analysis to Search – Google Said to Be Next
Bing has added Sentiment Analysis to search, the ability to know whether content is positive or negative. Is Google next?
Google Releases an SEO Tool that Measures 10 SEO Metrics
Google announces an SEO module for their Lighthouse Chrome Developers extension. It’s very basic but measures some surprising SEO metrics.
Google Clarifies How Much Structured Data is Enough
John Mueller of Google discusses limits to how much structured data Google uses for display purposes and how it may...
7 Insights Into How Google Ranks Websites
Seven insights into how Google ranks websites today and how it may impact SEO.
Fact Checking Google’s Reintroduction to Featured Snippets
Danny Sullivan’s article about Featured snippets offers helpful information and a surprising claim about clicks to publisher websites.
Facebook’s Local Feed Update – Not Just for News Sites!
Facebook’s local feed update has erroneously been reported to favor local news sites. Facebook actually said it can benefit almost...
Facebook Announces Plan to Allow Content Creators to Beg for Donations
Facebook announces Gaming Creator Pilot Program, a new program to support the live streaming of video games by allowing content...
7 Useful Facts About PageRank
7 Facts About PageRank. Useful information about PageRank straight from Google itself!
Do You Trust Google for SEO Advice?
Who do you trust when Google’s advice is different from how you practice SEO?