Google Begins Using MUM For Vaccine Search Results
Google’s first use of MUM in real-world search results involves using the technology to understand variations of searches for COVID-19 vaccine information.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Google’s first use of MUM in real-world search results involves using the technology to understand variations of searches for COVID-19 vaccine information.
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