Microsoft Introduces Category-Based Targeting For Search Ads
Microsoft’s new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids.
About
Follow on YouTube. Matt G. Southern is the Senior News Writer at Search Engine Journal, where he’s covered Google, SEO, and AI for over 13 years.
Articles
LinkedIn Rolls Out 4 Updates For Business Pages
LinkedIn’s latest features for business pages aim to enhance brand visibility, audience engagement, and hiring efficiency.
Google Launches Bard AI Chatbot To Compete With ChatGPT
Google releases BARD, an AI chatbot entering the market to compete with OpenAI’s ChatGPT and Microsoft Bing Chat.
Bing Image Creator: AI-Powered Visual Content By Microsoft
Create visual content instantly with Bing Image Creator, an AI-powered tool in Bing and Microsoft Edge.
Microsoft Shares 5 Starter Prompts For AI-Powered Bing
Explore AI-powered Bing’s potential to transform your content creation efforts, with 5 prompts to boost creativity and streamline workflows.
After Semrush Acquired Traffic Think Tank, What’s Next? Insights From Co-founder Matthew Howells-Barby
Learn about the success of Traffic Think Tank, why it was sold to SEMrush, and career advice for SEO professionals from co-founder Matthew Howells-Barby.
Microsoft 365 Copilot: AI-Powered Tools To Boost Productivity
Microsoft unveiled its groundbreaking AI-powered Copilot, a tool designed to boost productivity and unleash creativity.
Google Search Console Tutorial: Monitor Data In Looker Studio
A new tutorial from Google explains how to unlock Search Console insights with Looker Studio dashboards and visualize key SEO metrics.
Google Rolls Out March 2023 Core Algorithm Update
Google confirms the March 2023 core algorithm update is now rolling out. Here’s what you need to know.
Google Enhances Healthcare Info Access For US Searchers
Google Search streamlines access to healthcare information, leverages AI for provider verification, and boosts mental health helpline visibility.
OpenAI Releases GPT-4: Now Available In ChatGPT & Bing
Open AI launches GPT-4. Discover the capabilities and limitations of the latest AI model, which has human-level performance in various professional and academic benchmarks.
Google Brings AI-Powered Features To Docs & Gmail
Google introduces AI-powered features in Google Workspace, making writing easier for users with quick draft creation and editing features to streamline the writing process.
Google To Unify GA4 & Google Ads Conversion Windows
Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting.
Google’s John Mueller Shares Advice For Getting A Job In Tech
Learn from Google’s Search Advocate, John Mueller, how to position yourself for success and increase your chances of getting hired at a major tech company.
Google’s John Mueller Shares Tips For Simplifying Site Structure
Google’s John Mueller shares advice on simplifying website structure. Learn why shifting subdirectories isn’t recommended and the benefits of specifying the root homepage as x-default.
Google Ads Simplifies Audience Creation W/ GA4 Audience Builder
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI.
Google Introduces Updated Desktop Search Design
Google’s desktop search results will now display favicons and site names, making it easier for users to identify websites listed in search results and ads.
DuckDuckGo Enters The AI Race With DuckAssist
DuckDuckGo launches DuckAssist, a new AI-assisted feature that generates natural language answers using Wikipedia.
Is TikTok Facing A US Ban?
The RESTRICT Act, introduced by a bipartisan group of senators, could ban the Chinese-owned social media app TikTok in the US.
YouTube Updates Ad Policy To Allow More Profanity In Videos
YouTube now allows more profanity in videos. Moderate profanity is eligible for full ad revenue, while strong profanity may receive limited ads.
Google Ads Launches Performance Max For Travel Goals
Performance Max for travel goals is Google’s new AI-powered tool for hotel advertisers, enabling them to create multi-format ads and reach more travelers across channels.
Microsoft Launches Local Search Ads For Bing
Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences.
Collaborate On LinkedIn With AI-Driven Articles
LinkedIn’s new collaborative articles feature uses AI-powered prompts to encourage users to share knowledge and insights.
LinkedIn Highlights 5 New Features For Job Seekers
LinkedIn highlights a series of recent updates that can help job seekers find suitable opportunities and catch the attention of recruiters.
OpenAI’s ChatGPT & Whisper API Now Available For Developers
ChatGPT’s 90% cost reduction offers developers affordable access to cutting-edge technology, while Whisper’s speech-to-text model is now available for on-demand access.
YouTube’s Priorities For 2023: New Ways To Make Money, AI Tools
YouTube’s new lead, Neal Mohan, plans to support creators by expanding subscription, shopping, and digital goods offerings while investing in new features and AI.
Google Ads’ Keyword Matching Process Detailed In New Guide
Learn how Google’s keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords.
Bing’s AI Algorithm: Insights From Fabrice Canel’s Pubcon Keynote
Learn how to optimize websites for Bing’s AI-powered algorithm with insights from Fabrice Canel’s Pubcon keynote.
Trust The Badge: Google’s System For Safe Online Shopping
Learn how Google’s safety measures, including automated vetting and store badges, protect shoppers and build trust.
Google Ads Announces Changes To Location Targeting Settings
Google Ads simplifies location targeting. Low-impact options removed, targeting experience improved.