Explaining Google’s AI Search Experiments To Your C-Suite
From fashion to recipes to virtual tours, Google’s AI experiments highlight where consumer discovery may be heading next.
Dan Taylor
Agency Partner & Head of Technical SEO
Company
Follow Me
Education
Leeds Trinity University
Expertise
Favorite Tools
About
I’m an experienced SEO with more than 10 years of experience in-house and within an agency. Within the agency, I’ve helped build high-performing teams, comprehensive training programs, and worked with brands to improve their organic presence, and more recently, helped them enter the new AI-driven search ecosystem.
I speak at digital marketing and SEO conferences across Europe, Asia, and the US, including Google’s Search Central Live Bangkok 2025. In 2018/2019 I was credited with coining the term “edge SEO”, and won the inaugural 2018 TechSEO Research competition with research into, and the applications of CDN and edge modifications for SEO purposes.
Articles
Are Google’s AI Travel Results Uncovering More Hidden Gems? [Data Study]
Smaller travel brands appear more often in Google’s AI results, yet major players still dominate. Here’s where challenger sites can focus for impact.
Multimodal Search Is Reshaping The Funnel For SEOs And Marketers
Multimodal search blends AI, social, and visual discovery. Here’s how marketers can connect with audiences on journeys we can’t always measure.
Should I Still Invest In SEO? (Yes, But Not In The Old Way)
Search is evolving fast, but SEO still delivers compounding returns. Why cutting back now could cost brands more than they think.
Experience Forecasting: Content That Enables & Adds Value In The Modern Search World
In an AI search world, dry facts won’t cut it. Here’s how to write AI-friendly content without losing the human connection.
Google Search Central APAC 2025: Everything From Day 3
Google wrapped Search Central APAC 2025 with insights on serving, ranking, and how it matches queries to content using contextual synonyms.
Google Search Central APAC 2025: Everything From Day 2
What Google says about indexing, tokenization, AI images, and geotargeting from day two of Search Central Live APAC 2025.
Google Trends API (Alpha) Launching: Breaking News
Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025. This new offering brings explore-page...
Google Search Central APAC 2025: Everything From Day 1
Day 1 of Search Central Live APAC focused on AI in crawling and indexing, evolving user behavior, and keeping SEO grounded in human-first content.
Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not
Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking infrastructure as traditional search.
Is It Time To Remove Focus From Average Position In GSC?
Traditional ranking metrics are less reliable in today’s AI-driven SERPs. Understand why average position misleads and what to track instead.
Explaining The Great Decoupling To C-Level
Clicks are down. Impressions are up. Welcome to The Great Decoupling. Here’s what that means for your brand visibility.
Aligning The CIO, CFO & CMO For Search‑Driven ROI
As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up.
When SEO Can Be A Brand Health Signal
Subtle shifts in branded search behavior can signal deeper issues with trust, product quality, or messaging.
Explaining Agentic SEO To The C-Level
Agentic SEO introduces a more efficient, AI-assisted way of working, without losing the human insight that drives real results.
The Rise Of Privacy-First Search Engines
Users are rethinking their search habits in response to rising privacy concerns and the growing influence of AI in mainstream search engines.
Telling Better Stories With SEO Data To Show Business Impact
Clear SEO storytelling can turn routine metrics into strategic insights. Here’s how to make your reporting more meaningful to business leaders.
Developing A Content Strategy In Regulated Industries
Create compliant content without sacrificing clarity or impact. Build scalable systems, align with legal early, and deliver confidently in regulated sectors.
Developing A Review & Brand Strategy Across 10 Or 100s Google Business Profiles
Managing reviews for dozens or hundreds of locations? Here’s how to protect your brand and keep customers from bouncing before they walk in.
Improving Base-Level SEO Knowledge Across An Enterprise Organization
Discover why SEO knowledge in an enterprise organization is essential for multi-department collaboration and overall success in businesses.
A Guide To Enterprise-Level Migrations (100k + URLs)
Avoid traffic loss during enterprise site migration by implementing an organized approach and involving key stakeholders in the process.
How To Justify And Make A Business Case For SEO Budgets
SEO is a long-term investment. Align it with business objectives, prove its impact, and secure funding with a data-driven, strategic approach to budgeting.
Controlling Your Brand Position Online With SEO
Discover effective brand positioning strategies for search visibility and learn why brand management is critical for SEO.
Key Elements Of Technical SEO For Large Companies
Discover the essential technical SEO elements and learn how to navigate complex systems and infrastructure to drive impactful changes.
TAM, SAM, SOM: Understanding Their Role In Enterprise-Level SEO Strategy
Explore the significance of TAM, SAM, and SOM in assessing business ideas and creating effective marketing and SEO strategies.
Why Your SEO Playbooks Need To Collaborate With Sales And Brand Teams
Create, execute, and sustain effective SEO strategies with an SEO playbook. Align your initiatives with business goals and promote teamwork across different teams.
Programmatic SEO: An Introduction To Pages At Scale
Discover the benefits of programmatic SEO: a strategic approach to efficiently create, optimize, and manage a large volume of webpages.
How Long Should An SEO Migration Take? [Study Updated]
A recent study looked at 892 migrations to find out how long it takes for organic traffic to recover after a domain migration.
Communicating The Impact Of AI On SEO To C-Level
Turn AI disruption into SEO opportunity. Engage C-levels with insights on trends, strategies, and measurable outcomes.
Getting C-Level Buy-In For SEO Initiatives
Check out this guide to gaining C-suite support for SEO initiatives in enterprise. Learn how to clearly communicate the benefits and revenue potential of SEO.