FireFox for SEOs: Working with Several FireFox Profiles
I do prefer FireFox over other browsers. This can be a matter of a habit but I don’t know any other browser that can be...
About
Ann Smarty is the co-founder of Smarty.Marketing, the SEO and AI visibility optimization agency, focusing on viral and Reddit marketing. Ann relies on her 20+ career in SEO to create custom search and AI visibility strategy for clients.
Articles
Optimizing For Hyphenated Words – What to Expect?
Like plural/ singular word forms, hyphenated terms also often pose a difficult SEO issues for us to solve – which version to use and optimize...
Reciprocal Linking : SEO’s Longstanding Contradiction
Reciprocal linking is one of the most disputable SEO questions. The problem is that it is two-fold in nature. First, reciprocal links are natural being...
Exploring Website Demographics with Quantcast & Microsoft
Google has started to open up their demographic tracking system to advertisers with Google Ad Planner and Google Trends users, but here is a look...
10 Ways to Increase Your Site Crawl Rate
Regular and frequent visits by the crawler are the first sign that your site appeals to Google. Thus the most efficient way to get frequent...
Building Links for Geo Targeting
Incoming links are considered to be a major factor that forms Google’s opinion about your site. Naturally, country specific links are also very important to...
Internal Architecture SEO : Navigation Menu Versus In-Content Links
The SEO power of in-content (or “Wikipedia-style”) links may be up for debate but from theory, practice, and experience webmasters know that a link in...
Don’t Overlook the Power of Keywords in the Singular Form
Back in March Hitwise published its UK search report on differences between plural and singular keyword forms echoed by multiple bloggers enthusiastically encouraging webmasters to...
SEO Case Studies : Dealing With Multi-Language Countries Targeting
An often discussed lately geo targeting and IP delivery poses another rather interesting question: how to deal with multi-language countries like Canada or Switzerland? IP...
6 Educated Theories Behind Google SiteLinks
Google Sitelinks will always intrigue and excite webmasters until they know exactly how to get them. Google’s official explanation is rather vague and never explains...
How to Protect Your Images from Hotlinking
A while ago we published a post discussing how image hotlinking might be beneficial for your site. Naturally we collectively came to the final conclusion...
How Long Can a Google Sandbox Last?
An SEJ Reader send in the following question : What’s a Google Sandbox? How long can it last for a brand new site? Is there...
Organizing Your Link Lists for Effective Link Building
Sending a (good) link request via email is one of the most powerful ways to build links. My good friend and experienced link builder Melanie...
SEO & Internal Interlinking: Relative vs Absolute URLs
To some SEO questions there are no definitive answers unfortunately. Using absolute or relative URLs to interlink related site subpages is just such a question....
Run a Domain Name Background Check Before Buying
Many webmasters choose to buy already well-established domains that have a number of backlinks and can be easier (and faster) to promote. These might be:...
Advanced Link: Operator to Explore Your Competitor’s Backlinks
I for one do backlink research almost daily. Why is that so essential in SEO to know how to properly analyze backlinks? It educates. The...
Squeeze the Most Juice Out of Your Social Media Profile
A while ago I posted a widely discussed article on indirect promotion on how to grow your site power by building links to pages linking...
How Might the Machine Understand Text Relevance
What’s exactly relevance? Google finds the following explanation of the term: Relevance describes how closely the contents of an information source match the topics. [source]...
Handling Your 404 Page Properly
We don’t know for sure if Google pays much attention to the site 404 pages but it does show them within Webmaster Tools report as...
Black Hat SEO Lessons: Indirect Promotion
I’ve always said that instead of getting angry with black hat SEOs, we should learn from them. Working and often succeeding in really competitive verticals,...
Do You Report Your Competitors?
By profession we, SEOs, always have to compete. That’s an integral part of our daily routine: we come to work and check how our sites...
How to Analyze Page Keyword Prominence
While keyword density is really something SEOs should really stop paying attention to, keyword prominence is a concept that still should be analyzed and evaluated....
Backlink Checkers that Actually Help
What do I usually want to see in a good tool? Contrary to what you might think, I never expect a tool to do part...
5 Useful Social Bookmarking FireFox Extensions
1. StumbleUpon toolbar (for registered SU users). Most useful features: review, vote for and tag any page you visit; search for pages submitted by your...
How To Compare Results on Different Search Engines
While it remains unclear how many major search engines we will end up with, it is still wise to track and compare your (and your...
How to Organize Your Keyword Modifiers to Create Long Tail Strategy
What is a keyword modifier? A modifier is a word that in combination with your core keyword creates your long tail strategy (definition by Dan...