Android Takes the Lead as Most Popular OS Among Recent Smartphone Buyers

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As of Tuesday, Android is the most popular operating system among recent smartphone buyers. According to The Nielsen Company’s blog from the six month time period ending in August, the percentage of Android purchasers rose from 14% to an impressive 32%; surpassing both Blackberry’s RIM and Apple’s iPhone OSes.  Blackberry and Apple are neck and neck at 26% and 25%, respectively.

The reasoning behind this might have to do with the fact that Android can be found on a wider variety of smartphone devices, whereas if you want RIM you have to buy a Blackberry and if you want Apple OS you, obviously, have to buy an iPhone.  While Blackberry and Apple still hold the first and second place spots for total market share among “long term” smartphone users, Blackberry’s has declined from 36% to 31%, Apple has remained relatively steady and Android has gained 11%; taking it from 8% to 19%.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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