20 Ways Search Engines Rerank Results

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20 Ways Search Engines Rerank Results

Looking for some excellent Sunday morning search engine ranking reading? Bill Slawski has put together an amazing and well thought out list of 20 different ways search engines may rerank their results.

Chocked full of research papers and patent filings, Bill’s post begins with a bit of explanation:

Search engines try to match words used in queries with words found on pages or in links pointing to those pages when providing search results.

Often, the order that pages are returned to a searcher are based upon an indexing of text on those pages, text in links pointing to those pages, and some measure of importance based upon link popularity.

Before pages are served to a viewer, however, they may be reranked for one reason or another. “

Read the entire post, 20 Ways Search Engines May Rerank Search Results, at SEO by the SEA.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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