Mobile marketing is gaining traction when it comes to online marketing. But despite the advantages that it poses, there are still a lot of businesses that don’t make use of its power to leverage their brand. On the other hand, there are some that don’t know how to use it properly. That’s why it is important that you should know first what mobile marketing is and how to use it to its full extent.

What is Mobile Marketing?

Although there are various definitions of mobile marketing, it is defined in online marketing as promoting a brand on or with a mobile device. In November 2009, Mobile Marketing Association defined it as a “set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”

The following are various types of mobile marketing:

SMS Marketing

SMS marketing is basically using the capabilities of Short Message Service. This is done by sending out a text brigade and asking the recipients to share the message. On average, an SMS is received and read within four minutes, making it highly convertible.

MMS Marketing

MMS Marketing, on the other hand, takes advantage of Multimedia Message Service. A MMS can contain a timed slideshow of images, text, audio and video. However, this marketing is restricted only to those who have enabled to send and receive MMS on their mobile device.

Mobile Web Marketing

Mobile web marketing refers to posting advertisement on pages that are accessible via mobile device. The Mobile Marketing Association has a set of guidelines when it comes to the format of a mobile ad, its presentation and metrics used in reporting.

In-game Mobile Marketing

Using the in-game mobile marketing, brands can deliver promotional message within the mobile games. They can also sponsor apps to drive consumer engagement.

Location-based Services Marketing

Brands can also take advantage of the prowess of mobile marketing through location-based service. When a customer checks in on a particular location, cell phone networks can send in relevant advertisement. A business can also run a contest wherein a customer must check-in using a location-based mobile application to get a freebie.

Although mobile marketing is a promising way to promote a business, it’s still important to know which campaign can suit your business’ needs. Otherwise, you might exhaust your resources and won’t get the return on investment that you want. In addition, you should also take your subscriber’s privacy into consideration. Receiving too many messages from you can annoy them, which can result to your potential customers moving away.

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