The healthcare industry is one that can be considered semi-exclusive in terms of employment and networking. Getting employment in the field of medicine was once all about who you knew, your connections to prominent people and of course your education and skills. All of these factors have always been a large part of individuals getting their foot in the door of medicine.
Now, times have changed somewhat for workers in the healthcare field. Healthcare workers now use social media and mobile applications to network, find leads and apply for jobs. In many phases of the health industry, there has been an upsurge of growth, sparking the need for employment and leaving many key positions unfilled in hospitals and clinics.
While employers still do due diligence before hiring employees, the social networking pool has given them more options and candidates from which to choose. Employers are better able to determine a candidate’s qualifications and fit for their organizations. Social sites often give a thorough, detailed background of a person, saving the employer both time and resources before calling them in for an interview.
Traditional ways of referrals and perusing job boards has taken a back seat to the more advantageous and fast growing methods used via social marketing. According to a recent survey by AMN Healthcare (2010 Social Media Survey of Healthcare Professionals), the social networking sites are growing quickly. The growth that they’re experiencing has been a major contributing factor for healthcare workers as they rely on the sites for leads and job information.
To this end, many healthcare employers are using those same social sites to peruse for qualified candidates and to make their own connections. The AMN Healthcare survey was designed as a way of gathering information on candidates to find out what types of jobs they’re seeking and how their qualifications can match those of potential employers.
Jen Williams
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