Google often is the cutting edge of technology, but when they themselves aren’t developing the new concepts, they are at the very least on the cusp of new movements. Such is the case for near-field communication (NFC) technology. This technology allows mobile devices and other handheld hardware to communicate with nano-technology incorporated into other devices. This can mean anything from tapping your mobile phone against an “NFC spot” to go automatically to a website to tapping your device against a payment terminal to complete a transaction.
There’s no doubt that Google is investing heavily in this area. To date, they have made several moves which make their pathway clear. A few of those items of note include:
- The integration of NFC support into their Nexus S phone.
- The support of NFC out of the gate in Android 2.3 and later versions.
- The use of NFC tech for promotional packages, including their Hotpot promotions in Portland, Oregon.
- The anonymous insider information released about the company’s pursuit of a set of NFC payment tech for Android phones.
And now we can add one more to this list: The hunt for a new Google representative who has a strong background in the NFC technologies area. The recruitment ad from Google specifically requests applicants with five or more years of experience in “NFC/RFID technologies,differentchipset ISO specifications, integration with POS readers & systems and payment processing, technical implementation of merchant loyalty, [or] coupon or incentive programs.” In addition to the leading item on the list making the NFC focus clear, several of the other background areas are directly related. POS readers and systems, for example, would be ideal for those working on NFC payment projects, while coupon and incentive programs would be the preferred background for those working on local advertising functions to which NFC will soon become integral.
Jen Williams
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