According to market research firm Millward Brown Google is now the most powerful brand in the world overtaking last years winner Microsoft.
From the press release:
Google has risen to the top of this year’s ranking, taking the number one spot with a brand value of $66,434 million. This was followed by General Electric ($61,880 million), Microsoft ($54,951 million) and Coca-Cola ($44,134 million).
An overview of the Internet Companies in the top 100 and their value.
Position 01 - Google - $66,434 million
Position 03 - Microsoft - $54,951 million
Position 16 - Apple - $24,728 million
Position 42 - Yahoo - $13,201 million
Position 43 - Ebay - $12,927 million
Position 92 - Amazon - $ 5,964 million
You can find the full report here (pdf).
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Comments
2 responses so far ↓
Ahmed Bilal on Apr 24, 2007 at 6:25 am
Ya know, i didn’t need market research to tell me that :)
I wonder where Google rank overall in brands?
Gemme on Apr 24, 2007 at 7:31 am
Really, you sure? I thought nobody knew:)
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