According to market research firm Millward Brown Google is now the most powerful brand in the world overtaking last years winner Microsoft.
From the press release:
Google has risen to the top of this year’s ranking, taking the number one spot with a brand value of $66,434 million. This was followed by General Electric ($61,880 million), Microsoft ($54,951 million) and Coca-Cola ($44,134 million).
An overview of the Internet Companies in the top 100 and their value.
Position 01 – Google - $66,434 million
Position 03 – Microsoft - $54,951 million
Position 16 – Apple - $24,728 million
Position 42 – Yahoo - $13,201 million
Position 43 – Ebay - $12,927 million
Position 92 – Amazon - $ 5,964 million
You can find the full report here (pdf).
Ya know, i didn’t need market research to tell me that :)
I wonder where Google rank overall in brands?
Really, you sure? I thought nobody knew:)