Last spring’s Daylight Savings Time post is increasing my current daily blog traffic by over 500%. Reason? Three of them, actually:
1.) Daylight savings time is near an end
2.) Everyone is googling the term to figure out which exact day that end is gonna fall on.
3.) The search engines aren’t differentiating between beginning and end when discussing Daylight Saving Time.
There’s another reason, too. Kind of an accidental one. Rather than titling this post with the correct, yet under utilized, singular form of the word, “saving,” I deliberately and incorrectly pluralized it. Here is why:
Search Engine Optimization -
According to Google’s Adwords Keyword Tool, the global monthly search volume for “Daylight Savings” is 1,000,000. The grammatically correct “Daylight Saving” global monthly search volume, on the other hand, is a mere 368,000.
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The Economy –
Were this a boom economy, I might well have chosen to use the phrase consistent with the National Institute of Standards and Time in my title.
Given the ubiquitously strained job market everyone is dealing with, however, it is in my best interest to revert to the inaccurate yet optimized Googleadwords.com degeneration of Daylight Saving because it will increase web traffic thereby optimizing my chances of my attracting a potential client or employer during this edge of the close of yet another end of Daylight Saving cycle.
In other words: this is me compromising my grammatical integrity in order to appeal to the larger, inaccurate, populous because I need a job.
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Spring Forward / Fall Back -
“Spring Forward / Fall Back” is the best –not to mention, most accurate– colloquial way I know of to remember this stuff. Unfortunately it is limited to the direction in which you need to move your clock and provides nothing about how to remember the actual day of the year that this switch falls on.
The Day That Daylight Saving Time 2009 Ends -
Last spring’s title phrase, “Why Daylight Savings Time Makes Me Miss My Atomic Clock” post not only falls short grammatically; it fails to provide the day and time that daylight saving time 2009 is scheduled to end: November 1st at 2:00a.m.
Because I used the accurate term, “Daylight Saving” (rather than “Daylight Savings”) chances are that this section, though most relevant to the majority of the readers of this post, will attract less attention from those long legged google spiders who will eventually crawl it.
Google’s Long Legged Spiders –
Doubtful as it is that the phrase, “November 1st at 2:00a.m.” will prompt those long legged spiders to unravel and reweave but at least now the peops who googled, “Daylight Savings” –the majority, in other words– will get the information they came here to find.
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Not a computer geek? That’s okay. You can read my history geek Daylight Saving post, then.
Nice Information Susanna..
It’s like taking benefit of seasonal changes.
Wow. Pretentious much?
Thanks for the great idea for a blog post — It will definitely be on my list to get posted this week! Time to do some searching on Google Adwords before I post my headline
Thank you. Having daylight saving on All Hallows Eve didn’t seem right.
I cannot believe its that time of year already. I feel like summer was just here, but now look at it its already October 24 and Halloween is next weekend. Before you know it it will be Thanksgiving and Christmas. Time just flys right by so quickly. Well at least we gain an hour next weekend.
Jim
Thanks for the blog post tip as well as reminding of the darned thing! Every year the date changes and I get thrown off. At least I will have another hour to drink at the bars.
Great post! Your experience reminds us of the importance to think like customers. It doesn’t mean the customer is always right (as the tendency to use the term “Daylight Savings Time” indicates). It is important to understand your product from the customer’s perspective, though.