Not too often I would recommend taking advice from squirrels, but I just received an email from Conversion Rate Experts about their article; 101 Easy Ways to use Google’s New Website Optimizer, which is an easy and entertaining look into the Google tool.

Google Finance has added some major changes, especially to its home page, which result in a new chocked full of information financial hub which may be perfect for daily traders and major investors, but a little too busy for basic users. Like the former Google Finance, Google News takes center stage as news on specific [...]

Yesterday webmasters began noticing shifting and changing within Yahoo Search results. Usually, before such changes occur, Yahoo posts a Weather Report on the Yahoo Search Blog.

One of the many fond memories I’ll have of Search Engine Strategies Chicago was Liana Evans and her HatBait.com campaign. Liana could be seen around the conference, parties and bars with a selection of wild hats, a HatBait “link” (sign) and camera, capturing different search engine personalities and their HatBait.com photos. Liana, of Search Marketing [...]

Yahoo has been practicing paid inclusion under the Yahoo Search Marketing and Inktomi umbrellas for almost 5 years, yet for some reason Paid Inclusion does not get the coverage in the Search Marketing community it deserves. Why not? My guess is the modification of organic listings with paid results and all around tracking can be [...]

Bill Wise of Media Post has put together a thoughtful review of Yahoo’s reorganization. I had heard a couple of people referring to the Yahoo Reorg as a negative for the Yahoo company and search industry. I never really understood where they were coming from, nor could they back it up. Seems that there is [...]

Google has aggregated what it’s calling a “Geographic Web Layer” in Google Earth. It’s a collection of photos and informational content from Wikipedia, Panoramio and user-generated content from the Google Earth user community. Here’s more from the Official Google Blog. We’ve taken the rich data of Wikipedia, Panoramio, and the Google Earth Community and made [...]

My search buddy Jennifer Laycock just posted some information over at Search Engine Guide about an interesting conference kicking up its first show in San Diego, the Online Marketing Summit. No this is not Another Search Conference, instead it’s a total online marketing oriented conference which should have more information and sessions dealing with online [...]

Jim Boykin is a friend of mine and respected voice within the world of SEO, linking and informational blogging. I received a request from ReviewMe to do a review of We Build Pages, Jim’s company, and their extensive list of We Build Pages SEO and Internet Marketing tools. If Jim would’ve IM’d me and asked [...]

Hitwise’s Bill Tancer recently posted about the distribution of Google’s traffic across its many properties. As you might expect and has been historically true, that distribution is dominated by search.