Google Audio Ads, the radio advertising division of Google AdWords, is part its development stage and Google is now beginning a limited test of the service, allowing advertisers to purchase radio ads via the automated Google system.
From the Inside AdWords blog :
Over the last year, we’ve been working hard to integrate the dMarc advertising platform into Google AdWords. We’re happy to announce that the integration is now complete and we’ve recently begun a U.S. beta test of Google Audio Ads with a small group of AdWords advertisers.
Google Audio Ads is designed to bring the same ROI measurement factors, ease of use and set up, and accountability as the current Internet based AdWords format. Google says that radio ads can be developed and launched from within the system and customers can be targeted by location, station type, day of the week, and time of day.
Google Audio Ads is working in conjunction with over 700 radio stations which cover more than 200 metropolitan markets. Google ads that this list is growing:
Currently, there are hundreds of stations to choose from and we hope to grow the list over the coming year. Our broadcast partners are looking forward to making their ad inventories available to thousands of new advertisers, especially since they aren’t easily accessible today.
Are you testing Google Audio Ads? Or do you manage radio advertising for your business or clients? If so, please feel free to leave a comment below on your thoughts of Google breaking into the radio advertising medium.