Google 2006 Top Searches : Very 2.0

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Once Google filtered out all of the questionable, offensive and not-safe-for-work search terms, looks like the people Googling on Google were in fact searching for the names of various social and 2.0 offerings:

1. bebo
2. myspace
3. world cup
4. metacafe
5. radioblog
6. wikipedia
7. video
8. rebelde
9. mininova
10. wiki

Now, compare these with the top searches from Yahoo for 2006:

1 Britney Spears
3 Shakira
4 Jessica Simpson
5 Paris Hilton
6 American Idol
7 Beyonce Knowles
8 Chris Brown
9 Pamela Anderson
10 Lindsay Lohan

The top search results are entirely different.

Matter of fact, none of them are the same. Perhaps the Google Zeitgeist terms are more global, and Yahoo’s are US-centric, but I think this comparison goes to show what is on the mind of Googlers when they search, and Yahoo!’s when they search.

Google is still associated with research, universities and information while Yahoo is more entertainment, buzz and day to day life oriented.

For the full rundown from Google, visit the 2006 Year-End Google Zeitgeist.

For the interactive Yahoo review, visit Yahoo’s Top Searches of 2006.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Tamar Weinberg

    Yahoo’s top search has something to do with a “Buzz Leader” category from what I’ve read in the straightupsearch blog. Interesting read — and probably true.

  • behnam

    I think the reason is because many search engines/toolbars do a google search by default if the url is not correct, so people instead of entering the url are getting used to just putting the name. That’s why Google’s search log is filled with website/services names