Search marketers define themselves by the tools they use. How do you select from the dozens of applications and services for analytics, social media marketing, SEO and keyword research? SEJ’s expert bloggers give us a peek into their tool boxes, and their best practices on how to use the best platforms out there.
What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, & ads. But are you forgetting your tracking, and are you creating appropriate goals? One too many times I have had clients who …
Anyone on Quora? Q&A sites and discussion groups are a commonly encouraged tactic for demonstrating authority, growing community, and enhancing visibility. As a holistic online marketer, you’re comfortable explaining the benefits and requirements of Quora participation to clients – or at least you can be if you read these guidelines for promotion in-line with community etiquette on Quora. …
The reporting features of Adsense and Analytics have improved a lot in the past year. By integrating both the Google tools you can see data that will be resourceful and productive. One primary condition to enable Adsense reports in Analytics is that, both should be of same Google accounts. If you are not seeing any Adsense data …
Why does SEO take so long? It’s a question many frustrated business owners have asked again and again. It’s a completely valid question–yet one that rarely gets answered to anyone’s satisfaction. Here then, is a nuts-and-bolts answer to the question of why search engine optimization takes so much time. As you’ll see, this frequently time-consuming process is …
‘Have you got a Google Account? Are you having an access to the various different services offered by Google? If yes is the answer to the above two questions then a third very important question arises, what is the fate of the documents in your account, emails sent or received, & photos that you have …
China’s unprecedented growth is attracting businesses from all corners, hoping to cash in on 250 million middle class consumers. In three short decades, it has become one of the most competitive marketplaces in the world. With the average Shanghai consumer exposed to more than three times the advertising of their British equivalent, marketers need to use their marketing …
It’s not uncommon in today’s SEO landscape to wake up and find a sudden drop of organic search traffic and/or keyword rankings. When such a disaster occurs, most large brands have access to a qualified SEO agency or robust in-house team to identify and rectify any issues that led to the drops. For smaller brands …
Sick and tired of BaseCamp, or other project management solutions that simply can’t provide your online marketing team the level of organization and customization that you need? I’m going to share one of my best kept secrets: Podio. With Podio I can keep track of every single project, deliverable, and task that’s involved in successful …
The City of Boston’s response to the bombings at the 117 Boston Marathon serves as a model for how communities and emergency responders deploy coherent systems of communication during times of disaster. During such tragedies, the ability to connect and communicate with those who are potentially missing or hurt, is critical to ensuring that one’s …
After Matt Cutts confirmation of upcoming major Google algorithm update in 2013, there is a great panic among the webmasters. There are lots of discussions going on about the hitting parameters of this update but nobody has satisfactory answer. However, one thing is cleared by Matt Cutts himself that sites with on-page spam will be …
