Entries By:

PG

Mihaela Lica is senior partner at Pamil Visions PR and editor at Everything PR. She is a widely cited authority on search engine optimization and public relations issues (BBC News, Force for Good, Reuters and others), with an experience of over 9 years in online PR. Mihaela writes occasionally for Search Engine Journal, and other online publications.

The Other Side of Search Marketing – Popular by Demand

When you switch on your PC or smart device these days, a deluge of positive “sounding” news flows into your world, but the noises do not often match the reality. Amid this endless static though, the hope that social media, new channels, the digital evolution will somehow rescue us – that hope is still there. Well, maybe it is. In recent news, Google Hotel Finder, ITA software, DOT fines for inappropriate online advertising, third party commissions...

1 Comment

Who Can Get You a .cn Domain?

It is no secret that China is now the biggest “net citizen” in the world. Even as far back as 2008 there were over 250 million people logging on. In addition, the number of .cn domain names registered exceeded 12 million – more names than in all Germany for instance. Cyber-squatting, domain name scams and a range of net entanglements ensued, obviously. So, how can budding businesses engage the Internet market in China without...

7 Comments

Branding Advantage Luxembourg, 80% Tax-Exemption for Income Derived from Intellectual Property

New tax advantages in Luxembourg for companies able and willing to register themselves there, have provided a strong undercurrent in economic news lately. Where income from intellectual property is derived, some companies will save/earn significantly due to these new laws. Let's take a look at how developing intellectual property assets in Luxembourg could be a windfall. We became aware of this news via Vayton Brand Capital, a Luxembourg intellectual property management firm that specializes in...

3 Comments

Customer Service in the Age of Automation

During the so called “Search Engine War,” many experts suggested the best search engine should have a “human component.” Well, those premonitions fairly well died with Jimmy Wale’s Wikia Search.  What has come of the “human” element where other Web mechanisms operate? Has the cloud, the technology, the algorithm really gained any more ground on replacing peeps? Some say; “not a smidgen.” Despite all the pandering still going on promoting technology, human beings do the...

3 Comments

Prova.fm : Crowdsourcing for Banner Designs

Banner advertising has a dual purpose: getting your brand out there, and boosting ROI. The main reason many advertising campaigns fail is related to design - poor design that is. DIY strategies for economy work only for those who are already designers, especially if they are experienced enough to make a market audit, to understand what their targeted audiences like to see, and what they react to. [caption id="" align="alignright" width="240" caption="Obama "Hope" 2008...

8 Comments

Microsoft Yahoo Deal Already Reshaping SEO

The search engine landscape has already changed since Microsoft released Bing: all SEOs expected the unexpected; we all knew that Bing was just the first step towards something bigger, louder, and in the end more significant. Microsoft didn’t disappoint – the latest deal with Yahoo has already stirred controversy in all SEO circles. The pondering just started: is the deal a threat to Google?

11 Comments

WordStream: Keywords Management Made Easy

I rarely get excited about SEO and SEM tools – mostly because I am not a fan of anything that “automates” a type of work that should actually be carefully tailored according to customer needs, market trends, and etc. SEO software makes a lot of our jobs easier, and there are some situations where the results would be mediocre without such tools. The types of “SEO software” I always reject are the types that might...

12 Comments

Social Media Traffic Thieves

This article is not about a hacker adding a piece of code to your site to divert traffic from your site to his own affiliate program. The post is not about spamming the social media sites to “generate traffic” to your own site. This information is about what some social media sites are actually doing to your content, and how they want to repay your good faith and your contribution to their businesses. Think of your...

25 Comments

1