In previous posts, I’ve mentioned the importance of having a clean and crawlable website structure for SEO. The reason is simple. Without one, you’re dead in the water from an SEO standpoint. If your content cannot be crawled and indexed, then you can forget about the other aspects of SEO, including content optimization, linkbuilding, etc. …
When it comes helping clients with natural search, I’m a firm believer that SEO technical audits are an incredibly important first step for most engagements. I’ve already written about the power of technical audits and how they often can provide the most SEO bang for your buck. The reason is simple. In SEO, without a …
For many marketers involved in SEO, the three letter acronym CMS can sometimes be more like a four letter word. Depending on the CMS and the implementation, there are some serious problems that can impact your SEO efforts. From duplicate content to unfriendly redirects to lack of content optimization, the list can get quite long. …
Headlines can be powerful. I think most marketers would agree that a strong headline can be both intriguing and enticing, and can help drive a surge in short term traffic. However, I’m also sure that most SEO’s would question the long term impact of using creative headlines on their search engine rankings. There are times …
Facebook is estimated to have 70.2 million unique visitors per month in the United States according to comScore. Social networking is booming, everyone is friending, following, tweeting, tagging, and grandma and grandpa are getting involved too. Wait a minute, did I just say grandma and grandpa? That’s what some recent Facebook research has shown. It …
Last week I read an article on BusinessWeek.com that presented the results of a survey of c-level executives regarding employees and social networks. According to the survey from Deloitte, 60% of c-level executives interviewed believe they have a right to know how their employees represent themselves and their companies on social networking sites. On the …
It’s undeniable how powerful search traffic can be from Google. In addition, search marketers understand how important a specific listing can be in the SERPs. Even if you have high rankings, a poor title or meta description can really hurt your click through. Now imagine someone messed with that listing (like Google) and injected one …
When it comes to SEO, Flash can be a polarizing topic. Whenever I’m speaking with clients about their SEO initiatives (along with their creative and technical staff), it only takes one mention of flash to suddenly get a mixture of angry, excited, and confused looks. When you break it down, some brand managers love how …
When I’m meeting with clients or prospective clients, I’m often asked how important it is to rank on page 1 of the search engines. It definitely is, and more on that topic in a minute. Then it’s typically not long before I’m asked how many keywords clients should rank for. That’s usually a longer conversation …
