SEO

Are You Ready To Take The Big Blow? Penguin 2.0 Is On the Way!

PENGUIN – AN INTRODUCTION

Most of you must be familiar of Google Penguin – believed to be the search engine giant’s latest weapon to counter websites that deliberately violates Google’s Webmaster Guidelines. Since the latest Google update Penguin 2.0 is on its way to hit soon; it is important for you to understand the basics of the update so that you stay clear of the black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, etc. disapproved by Google – and save your website from being prone to fall in search engine rankings.

 

PENGUIN – THE STORY BEHIND

Google Penguincode named for Google algorithm update was first announced on April 24, 2012 after weeks of speculation over Google’s strategy to penalize ‘Over-optimization’. Initially rolled out as ‘Webspam Update’, this was soon coined as Penguin. Its Penguin 1.0 impacted an estimated 3.1% of English queries by making adjustments to a number of spam factors, including keyword stuffing.

The next Google algorithm update, Penguin 1.1 (2nd Penguin Update) was rolled out exactly a month later in May, 2012 that impacted almost 0.1% of English language search queries. This was in fact believed to be Google’s first targeted data update after the “Penguin” algorithm update that was processed outside of the main search index.

Thereafter, was rolled out the Penguin’s third update Penguin 1.2 (3rd Penguin Update) in October 2012, believed to have impacted 0.3% of English language search queries.

Now, Google is all set to make the biggest splash ever with the soon-to-be-released  Penguin 2.0 (Next Generation of Penguin, 4th Update) – in its effort to combat the burgeoning violations in its search engine policies with its main target being spamdexing (including link bombing). In short, the strategic goal of Google Penguin is to display higher quality websites at the top of Google’s search results.

So, are you ready to take the big blow? We will tell you what to expect from Penguin 2.0 and how you can save your website from the onslaught of the update.

penguin 2 0 637x172 Are You Ready To Take The Big Blow? Penguin 2.0 Is On the Way! 

WHAT WILL YOU EXPECT AND/OR HOW TO SAVE YOURSELF FROM PENGUIN 2.0?

 

Avoiding Advertorial Spam

Advertorial spam is an ‘unscrupulous’ search engine marketing technique that allows the selling of links or entire advertorial pages with embedded links of a nondescript website with the content of a prestigious website that pass PageRank. But with the advent of Penguin 2.0, selling links that pass PageRank will violate Google’s quality guidelines leading to consequences like losing trust in Google’s search results, reduction of the site’s visible PageRank in the Google Toolbar and lower rankings for that site in Google’s search results.

Ensure that no paid links on your site pass PageRank. Remove any paid links or advertorial pages (if any), or make sure that any paid hyperlinks have therel=”nofollow” attribute. You may later submit a ‘reconsideration request’ after ensuring that no paid links on your site pass PageRank.
Monitoring Spammy Queries

Penguin 2.0 is expected to come hard on the aspect of monitoring spammy queries. As elaborated by Google’s Head of Webspam, Matt Cutt; some websites in the pursuit of higher rankings or traffic use techniques (that don’t benefit users), with the intent to look for shortcurts of loopholes that would rank pages higher than they deserve to be ranked. This include all sorts of webspam techniques from keyword stuffing to link schemes – that attempt to thrust sites higher in rankings

Google is of the view that Penguin 2.0 holds no risk for all those who practice the so-called “white hat” SEO tactics.

 

Working upstream at Link Spammers

Google is expected to come down heavily in penalizing link spammers who still participate in quick and easy tactics of trying to deceitfully manipulate its search results. In its endeavor in working upstream at link spammers courtesy the previous Penguin updates, network after network has been hit by the paid link penalties besides resulting in a huge downgrade in ranking.

 Avoid using short sighted SEO techniques like link networks because it is grossly unwise to build your rankings on networks of links that can be penalized within seconds by Google.

 

More Sophisticated Link Analysis

Google promises to come up with better and more sophisticated link analysis software with its next update, which one believes will be better at understanding links.

Concentrate on conducting link analysis that benefits your ranking

 

Improvements on Hacked sites

Google has been quite serious about its dealing with hacked sites and their index – specially labeling the search results of potentially hacked sites, removing those sites from search engine rankings and also warnings webmasters about the hack.

It’s your responsibility as site owner to ensure that your site isn’t spammy. But, in all eventualities of your site being hacked or getting spammy, Penguin 2.0 is sure to remove your site, but with an alert message via Google webmaster console and even by emailing you about the hack and the consequent removal of the site.

 

Authority Boost in Algorithm

Google is said to be working on an algorithm to give authorities in in any specific space – medical, travel, education, etc. a ranking boost for being that authority i.e. rank those a little more highly. While Google tried to do this earlier within Google News, Penguin 2.0 is contemplating trying to determine subject authorities within Web search.

You can benefit from this algorithm by posting quality content on your website that is informative, with comprehensive data and one that is factually correct, to ensure your authority boost.

 

Moderating the Impact of the Panda

One of the major changes expected Penguin 2.0 update is moderating the impact of the Panda algorithm for sites that are in the “gray area” or “border” of being impacted by the Panda algorithm. While Google has succeeded to help refine things for sites that are kind of in the border zone, some additional signals of quality will definitely help sites that were previously affected.

But it still requires to be seen if at all the sites will benefit in ranking after the Panda algorithm is softened. Let’s wait and watch.

 

Domain Clusters in SERPs

A reduction in the number of clusters of the same domain name showing on the first page of Google’s search is expected this year. While Penguin 2.0 promises to make the search results on the first page even more diverse; in all likelihood you may see clustered results from the same domain name there too when you click to the second results page.

Google is persistently tweaking as to how many search results from the same domain name are showing up on a single page of search results.

 

Enhanced Webmaster Communication

Google, as always is working towards enhancing their communication with webmasters. With the Penguin 2.0, you can now expect even more detailed examples within webmaster notifications that are received within Google Webmaster Tools.

Enhanced webmaster communication will reduce the number of ‘black hat’ webmasters from showing up, while giving smaller businesses resorting to white hat SEO techniques, the opportunity to rank better.

 

Synopsis

I hope the aforementioned discussion on what to expect from Penguin 2.0 in the coming weeks will surely help you to introspect on your current status and pull out a viable SEO strategy. This will not only help you align with the new Google algorithm update, but also ensure that you benefit in improving your search engine rankings, while take preventive actions of minimizing the risk of being penalized or downgraded in rankings.

 Are You Ready To Take The Big Blow? Penguin 2.0 Is On the Way!
Ellis McGrath works for the professional Web Development Company; VITEB. He has expertise in all aspects of internet marketing, search engine marketing and specializes in SEO.
 Are You Ready To Take The Big Blow? Penguin 2.0 Is On the Way!

Latest posts by Ellis McGrath (see all)

Comments are closed.

13 thoughts on “Are You Ready To Take The Big Blow? Penguin 2.0 Is On the Way!

  1. Thanks for the heads up! I love staying up to date on the latest in SEO, and I’ll be so glad when Panda 2.0 does kick in. It’ll be a bit nice to see how those using “black-hat” or even “grey-hat” techniques fare in the aftermath!

  2. We were getting worried for a while about this update but you have put us at ease. Thankfully, our SEO team only uses organic ‘white hat’ techniques. We are PR5 right now. Kind of interested to see where this update lands us. Thanks for the great write up!
    JJ- Skygate Media

  3. We are definitely ready. None of our websites have been hit yet with any algorithm updates. I’ve been holding my breath since the announcement a few weeks ago.

  4. Excellentt well thought out post! Very good overview of how to keep on track with Google and avoid the pitfalls of dealing with the blackhat merchants.

  5. This is crazy…
    Thanks for update. I must prepare my website again.
    I hope my foundation still enough strong to defending in first SERP.

  6. Google’s Matt says this update will be large, waiting to see how big is the Penguin going to be.

    If you are building your website the right way (Google way), then there is very little or nothing to be worried about. In fact all your hard work will finally start to paid off.

    I am very interested and as exciting as Matt to see how large the Penguin 2.0 impact going to be.

  7. Great Post ! I am ready to face this update because after Penguin updates, I have already started care for my links and content and have worked alot for this. Surely this work will help me to face Pengiun 2.0 or even Pengiun 3.0 if it comes.

  8. Actually I am not a spammer that is why . I am happy to see about every Update from Google . Best of luck Google and best of luck for me .

  9. As per my opinion if you do only organic SEO , with using all Google Algorithm guideline then non of your website are effected by the any Google Algorithm Update..

    So I am not worry about the “Penguin 2.0 ” update..

    What say SEO Guys?

  10. Finally Penguin 2.0 version is launched by Google. Most of my spam websites still ranking for high competitive keywords. How it happen?

  11. One of my E-commerce based website had hit by Penguin 2.0. Most of top ranking keywords are dropped down.
    When i checked the back links for the website using link:www.domainname.com, Google dont show any back links for the website, but when i checked out into the Ahref adn MajesticSEO, backlinks are in good amount. Why it is so? also i don’t do any spamming while link building.