Yahoo Hiring Blogmaster for Yahoo Search Marketing Blog
Two pieces of search and blog related news here from Yahoo. First, Yahoo Search Marketing will be launching its own divisional blog to differentiate itself from the YSearchBlog and be the ongoing voice of Yahoo Search Marketing as it expands into the Yahoo Publishers Network of AdSense-esque contextual advertising. Yahoo is among the many search engines are turning to blogs to keep an open form of communication between themselves, their users, and the media.
Jeremy Zawodny points to a Craigslist listing from Yahoo, who is looking to hire a “Blogmaster” / Marketing Manager for the new Yahoo Search Marketing blog venture. This my friends, could be a dream job for a good amount of bloggers who are serious about marketing and maintaining a high profile Yahoo owned blog. Wonder if anyone from Weblogs Inc, which is being purchased by AOL, will be applying for the Yahoo position? Here’s an excerpt from the job posting:
Yahoo! Search Marketing, a division of Yahoo! Inc., offers essential marketing services for companies doing business online. The group’s search-based products and tools help businesses connect with highly motivated customers.
Title: Marketing Manager – Blogmaster
Location: Pasadena, CA
This Marketing Manager is responsible for leading the company’s efforts in developing and managing its divisional blog. He / she will work with cross-functional teams including Creative Services, Product Management, Engineering, Corporate Communications and Legal to achieve objectives in launching and managing the division’s first blog.
* Launch a divisional blog for Yahoo! Search Marketing and work closely with Product Management and Engineering on identifying key topics to report on.
* Develop a thorough understanding of the target market for the blog and use that knowledge in creating an editorial calendar of topics.
* Collaborating with cross-functional and cross-business unit teams to generate articles, while also working with legal and corporate communications to maintain voice, brand, and editorial standards.
* Actively manage the blog by keeping editorial topics interesting, timely and true to the tone of the blog.
* Monitor blog comments, feedback and traffic metrics and share with cross-functional teams.