Wufoo: Analytics for online forms

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Now-a-days it is common for websites to have submission forms, contact forms and many other types of forms that involve visitors entering information and submitting it. It can be tough task to manage and setup each form, but with Wufoo form management is now easy. There are many advantages on why you may want to use Wufoo, but from a marketing perspective there are a couple features that can make your life much easier.
Wufoo makes it easy to see trends with your submissions. You see the number of submissions you get each day, week, month and year. The statistics are easy to read and easy to use. It is not feature rich, but it does provide enough information for 80 percent of users.

In the future Wufoo will also provide ratios on how many people see your form to how many fill it out. That way you can tweak your form to maximize your conversion rate. This is a very important feature to me, being a stats junkie.
If you are looking to get feedback from your current or past customers, you can now do so with ease.

You can create a form and email out all of your customers. They can click on a link within the email and it will take them to a form. They can then fill it out and you can gather data from your customers and make future decisions based on the data. Also, Wufoo allows for many useful ways to organize the form data that is received, this is something that in the past had to be done manually or with a custom solution.
Wufoo is currently in its’ early stage and still has a long way to go. I personally would like to see more detailed statistics on daily trends as well as geographic information on each submission. It would also be nice if it would give you referrer information so you know how that person who filled out the form found your website. Wufoo might already be planning on adding these features or they may have their reasons for not including them right now, but either way it is worth trying and is very easy to get started since they have a free plan.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • Ryan Campbell

    Thanks for the write up!
    Your suggestion about geography is a good one, and who knows, you may see that in Wufoo in the future.
    We will never fully replace a stats program, such as Mint, because we would rather spend time making forms better than form stats better. As our API advances, and forms integrate into your site better, then they will feel transparent. And since the form will be on your site, you will be able to use any stat tracking program of your choice to track it.
    For those who don’t have their own site, and use the default Wufoo hosting, there will always be some limit to the amount of stats we provide. We always listen to feedback though, and will tweak it as needed.

  • Neil Patel

    Thanks for the insight Ryan. I am glad that you guys are not trying to add tons of features outside of your scope and instead trying to keep the application simple and easy to use.

  • Cliff Spence

    I have been seriously impressed with the Wufoo.com UI, and that includes the forms themselves. Extremely usable and intuitive. Major props to you and your team, Ryan.

  • Lamont Crook

    I like wufoo for the form builder. Aside from using it to host your forms and gather stats, it’s really nice interface for building the forms. If you spend a little time with the javascript, all of the features that the interface put together will also work on your home site.