Why your doctor needs your cell

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In advertising we always talk about making things personal but no one really does it in a memorable fashion. Here is one commercial that does an exceptional job of using something very personal to create a memorable message.

**RSS Subscribers: If you cannot see the video, please [click here](http://www.pronetadvertising.com/articles/why-your-doctor-needs-your-cell.html) to watch it.

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Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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