What Social Media Did for USA Today

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When USA Today first embraced and integrated social media functionality into the online news site, not everyone was sure it would work. Well, Jupiter Research points out today that all the naysayers have been emphatically been proven wrong.
Among the new features that the site added, with the help of the social media services of Pluck Corp., were the ability to:


Download: Social Media Strategy
Where the rubber meets the road: A look at SEJ's own social media strategy.