Web Analytics: An Hour a Day

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Over the past few weeks I have been reading a book called [Web Analytics: An Hour a Day](http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/0470130652/ref=sr_1_1/102-9272301-5411330?ie=UTF8&s=books&qid=1184016152&sr=1-1) which was written by [Avinash Kaushik](http://www.kaushik.net/avinash/). I am not a big fan of reading books, but this one actually provides tons of knowledge on analytics for advanced marketers as well as beginners. Here are some of the things you can expect to learn from the book:
* We are all sitting on tons of valuable data within our analytics, but most webmasters (including me) don’t really make use of the data. We generally just look at basic stats like visits and pageviews, but very rarely do we analyze things such as click streams or funnels that would help us improve our site.
* Usually when you think of search you just think of search engines. With analytics you can start tracking and analyzing internal search queries that users make so that you can better understand who they are and how you can modify your site to increase your conversion rate.
* Understanding customer behavior is never an easy thing and with tons of data out there; it can be overwhelming to try and understand your customers. By taking your raw data and segmenting it you can get a better understanding of your visitors.
* Reporting is one thing that you can use analytics for but getting actionable data from it is something that we don’t do enough of. Avinash describes how you can take raw data and decipher it into actionable data. He calls this the “Trinity mindset”.
The great thing about the book is that it is not just filled with useless information that maybe useful one day. Instead there are concrete examples that you can learn from as well as information that you can use to better improve your website and make more money.
If you are looking to improve your website or learn more about web analytics I recommend [buying](http://www.amazon.com/gp/offer-listing/0470130652/ref=dp_olp_2/102-9272301-5411330?ie=UTF8&qid=1184016152&sr=1-1) Avinash’s book.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • Ryan Holiday

    You’re “not a big fan of reading books?” Now that is something I’m always fond of hearing from people in advice giving positions.

  • Neil Patel

    Don’t get me wrong books are great. I am just used to reading school text books instead of novels. I enjoy novels and blogs much more.

  • John King

    I feel the same way as Neil, though I read around a novel a week its a rare day when I read through a non-fiction book which might actually teach me something. Blogs are of course a different matter entirely!

  • What An Incompetent Tool!

    Hahaha…and neil claims to hate fluff posts, yet what the hell is this…I write longer and far more intelligent comments than this post. Looks like a payperpost like blog post….what a little tool, and even if it actually isn’t (I highly doubt it isn’t and I won’t take your “word” for it), it’s still a garbage post. Evidently, you aren’t used to reading books, b/c you couldn’t even provide a good shorter than short review of what it was about. Was it just to difficult for you to understand to adequately give a proper review/overview about it?
    “I am not a big fan of reading books…”
    Surprise, surprise…believe it or not neil blogs like this are of no intelligent value, where as actual news sites, while influenced by corporate special interests and government access, provide deep, insightful ideas. The same goes for books. But of course you don’t like books, they require thinking, novels are far more entertaining b/c they tell a often useless story.
    Just another reason why this blog is completely worthless!

  • Neil Patel

    Sorry you feel that way. You are right in the sense that the post should have been more detailed and thorough. I did not get paid for it, I just liked the book and have been reading it while traveling.
    I do apologize and will try and make it a bit longer.

  • Grayson De Ritis

    Neil, you handle criticism well, but I believe your post here does not need to be long. What you’ve written is to the point, give us your opinion, and tell us all we need to know to make our own conclusion. I for one, am glad your writing style is NOT bloated.

  • Beth Cole

    Neil, I think your post is good, thank you for this. I am very interested in this subject. I barely scratch the surface in mining and applying the gold from my analytics. I want to be able to help my clients more with this, too. Thanks again for your recommendation.

  • michael b.

    It’s funny that whomever ranted about your post did so under the cover of anonymity. “Mr. Tool” – Let’s see your blog that you seem to promote so triumphantly. I would have to say there is a hidden agenda occurring, maybe a bit o’ jealousy. Either way, it was an unnecessary rant, since the post with insightful, and I actually bookmarked the Amazon page for my reading list.
    Neil – I also am not a ‘huge’ book reader, though I read 3-4 hours a day on various blogs. Books/Blogs/Newspapers/Magazines — isn’t it all content, in various forms?
    Solid post!

  • Neil Patel

    Michael, I agree it is all content at the end of the day. Even though I am not a big fan of reading I can’t get away with spending a few hours a day doing it. Just by spending a few hours I am learn something new each day which is well worth it.