While there is almost unanimous agreement that advertising on Facebook results in little to no return on investment, the jury is still out on the viability of Facebook applications, with some sites showing an excess of 300% growth attributed to adopting the Facebook platform.
A report from VentureBeat outlines the change in traffic that three sites, Slide, Rockyou and HotorNot, witnessed after they launched applications for Facebook. Each of the sites have launched multiple Facebook applications, some of which have over millions of users (Slide’s Top Friends application has almost 10 million users and is the most popular application on the social networking site).
A quick look at the statistics of the Top Friends application – total users, and new users per hour, courtesy of Appaholic.
Acknowledging this trend and the demand from companies for Facebook applications, a new service by the name of FBFactory has been launched, that specializes in application development. The service takes 3-5 days to create your application and prices are negotiated based on the kind of project. While the rise in traffic to the three sites mentioned shows promise for Facebook applications, the results should also be taken with a grain of salt, and how realizable the potential is for the average outfit remains to be seen.