Tumri – Design Your Own Interactive Advertisements

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Tumri, a web start-up that launched about a week ago, allows you to create and put up custom advertisement ‘pods’ on your site. Here’s a look at what you need to know, and how to navigate through the process.
Tumri currently offers two different payment methods which you can choose from when signing up as a publisher. You can recieve payments either by check or through Paypal. Once you signup, you will get an email with your activation link (mine went into my junk mail folder so be sure to check for yours in there).
Once you have activated your account and logged in, you will be taken to your earnings page.
From here you can see a quick snapshot of your earnings through Tumri, create AdPods and track the performance of individual AdPods.
Creating an AdPod
There are two different kinds of AdPods that you can create. Let’s look at them one by one. The first method is to customize a pre-defined AdPod. You begin by selecting an AdPod category from a gallery of pre-defined pods, segregated into three different sections:
1. Most Popular AdPods – includes broad categories such as ‘Cooking and Entertaining’ and ‘Movie Buff’.
2. Net Exponent AdPods – currently only has two different options, ‘Audible’ and ‘Wne Enthusiast’.
3. Retailer Adpods – has a list of retailers including Buy.com, Walmart, and so on.
For the purposes of this article I chose the Buy.com Retailer AdPod.
Once you have made your selection, click continue to start customizing it. As you customize your AdPod you can see what it looks like either directly on the page or in a pop-up window.
The customization options are currently very limited, but are better than what most publishers currently offer. Once you have picked which format you want to use, just click continue, give your pod a name, and you’re done. The next page gives you a script which you insert on your webpage to start using your AdPod. In addition to offering a generic script, Tumri also gives you scripts optimized for TypePad, Blogger, Snipperoo, and MovableType.
The second method is to create a new AdPod from scratch based categories, merchants, price ranges, and key words.
You can use multiple categories and merchants as long as the merchants you have selected offer products in the categories that you have selected. The rest of the process is exactly the same as in the first case. You customize the presentation style, give your custom pod a name and get a script.
The last item of note is the ‘Reports’ tab. This is where you can see how well your ads are doing.
The two ways in which you generate money from your pods is based on the kinds of merchants you use. For ‘pay-per-click’ merchants you generate revenue based on the number of valid clickthroughs you generate, and for ‘pay-per-order’ merchants you generate revenue based on how many orders are transacted through clicks generated from your site.
One thing to keep in mind, according to Tumri CEO Hari Menon is that,

The AdPods are not meant to be an alternative to Google’s AdSense contextually targeted ads, but rather to complement them. Web sites can feature both types of ads.

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