The Timing of a Press Release Can Make or Break Your Product/Service

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The events of the past week made one thing abundantly clear. You can have a great, even revolutionary product, but without the proper marketing and a well-timed press release you may still be doomed to obscurity. And while timing press releases sounds straightforward and obvious, here’s an example of how it isn’t always quite straightforward or obvious.
In the midst of the media hailstorm consisting of nothing but blanket coverage of Apple’s iPhone, there was one product announcement that many people missed. The announcement was regarding T-Mobile’s HotSpot @Home plan. By paying an extra fee in addition to an existing T-Mobile plan, whenever you are close to a WiFi HotSpot, all your calls are free through VoIP.
The service can save the consumers thousands of dollars a year while still make money for the company. Sounds brilliant doesn’t it? That’s because it is; however, the announcement failed to generate the kind of buzz that it deserves. While the New York Times has more coverage and specifics about the service, reading the article reinforced for me the importance of a well-timed press release. And how the lack of buzz was simply because they were overshadowed by the iPhone coverage.
If you’re considering releasing a product or a service, it’s extremely important that you research trends in your industry (telephony in this case) and understand imminent announcements so that you can make yours in a manner that allows you to take advantage of the news cycle and get you the maximum amount of coverage.

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