The rise of 125 x 125 ads

SMS Text

Have you noticed that the hottest ad format for blogs is now those little square 125 x 125 ads? Sites like [TechCrunch](, [Mashable](, [Read/WriteWeb](, [GigaOm](, and [Marketing Pilgrim](, just to name a few have them plastered on the top right side of their blogs.

Many of these sites charge high amounts for a little 125 x 125 ad that is placed in non premium areas of the website. Thus, the ads do not really get the attention they deserve. If you are looking to advertise on these websites because of branding purposes, these 125 x 125 ads might work, but if you are looking for ads that convert these won’t unless you get really creative with them.

The ad pictured above is an ad for [Text Link Ads](; by getting creative they were able to increase their ad’s click through rate by 1000%. This shows that ads can be effective if advertisers get creative, but the majority of advertisers just don’t spend enough time creating creative ads. It seems like these ads are becoming a standard throughout the blogosphere, but unless companies become creative or bloggers lower their prices, these ad spots are not going to be beneficial to advertisers or get them the ROI that justifies their expense.

I’d love to hear other people’s thoughts on these types of ads, does anybody else have any experience with them that they would like to share? I would also be curious to know how often these ads are clicked on, and / or if they have any measurable branding related benefits.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
Download: Social Media Strategy
Where the rubber meets the road: A look at SEJ's own social media strategy.