The Power of Digg Top Users (One Year Later)

SMS Text

One year ago Rand Fishkin posted some quite interesting and at the same time incredibly damning statistics about how a small number of contributers were doing most of the work on Digg and were responsible for a majority of the content on the front page of the site. Here’s a look at new statistics, one year later.
While many people argue that it is problematic and a flaw in the purported Democracy of Digg that a small number of users have so much visibility, I think these people fail to understand Digg and their assertion is far from the truth. In fact it is just evidence that some users, whether it be because they have been long-time members of the site, or because they use it intensively, have an intimate understanding of Digg and the site’s community.
Because they understand the nuances of the site and the preferences of the community, they are able to submit content that is appreciated by the democracy-based community of Digg and the content is consequently promoted to the home page. Without further delay, here’s a look at the impact of the top 100 users on Digg today (the number of submissions is actually the number of promoted stories):
msaleem_dimpact.png
As you can see, the top 100 community members on Digg are now responsible for 43.8% of the content on the homepage compared to 56.41% one year ago. Astonishingly, top-ranked Digg user MrBabyMan is contributing almost 3% of the front-page stories. While the statistics have changed a little, Digg still remains a community of a few extremely active users and a majority of moderately active users.
A special thanks Adam Lyttle for providing me with the statistics.

Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!