Serph’s Up

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Last spring we started developing Serph, a tool that helps you find what other people are saying on the web right now. For a couple of months now we have slowly been inviting a handful of people into our closed beta for testing and feedback. As of yesterday we have officially gone from a closed beta to a more “open” beta. So if you are interested in trying Serph head on over and signup, we are now letting people in. Read further if you want to know more about our reasoning behind developing it and how it works.

The reason we developed Serph was out of our own pain to track and monitor buzz as it happens in real time. Reputation management is very important to us as well as many of our clients. With the rise in social media there are millions of people talking about news, products, services, industries, and brands at any given time. Seeing as there was no-one solution to find everything that is being said on social media websites, we decided to build a tool of our own to help with that.

When you type a query into Serph, it goes out and searches online social media sites to find the latest buzz. After it gathers the results, they are sorted and organized so the most recent buzz appears first. Serph gathers these results from blog search engines, social media websites, social news websites and social bookmarking websites. These include Technorati, Flickr, Yahoo Answers, YouTube, Digg, and Delicious just to name a few.

Serph can used to find what people are saying about your company, products, employees, services, industry, competition, and more so that you can respond to your buzz faster. Serph also offers RSS feeds so you subscribe to the search queries that are most important to you. Tracking your buzz is extremely important in today’s online world and we hope this tool helps everyone solve the pain of finding and responding to buzz.
So give a Serph a try, we’re eager to hear what you think. Serph’s Up!

Cameron Olthuis

Cameron Olthuis

Cameron Olthuis

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  • Muhammad Saleem

    The link says Serph is still not up. I can’t wait to take it for a spin. When does the beta start?

  • Cameron Olthuis

    It’s up, but you still need to be invited. Enter your email address and you should receive an invite shortly.

  • AJ

    Could I get a beta id pls?

  • Cameron Olthuis

    AJ, sure. If you signup on that page we will send you an email shortly.

  • noah kagan

    Congrats guys. I think I have I have just found the new and improved Technorati killer.

  • Muhammad Saleem

    I just got into the beta. This is killer stuff. Damn!

  • joe

    Fabulous tool! Forget individually checking Google blogsearch, Technorati, bloglines, etc. I think this falls into the “hyper-aggregator” category… Thanks guys

  • Paul Stamatiou

    Congrats on the launch guys!

  • Cameron Olthuis

    Joe, thanks for the compliment.
    Stammy, thanks buddy.

  • Thomas Aylott

    It’s good stuff. Totally.
    I’ve been using it for a while now and it’s just insane how stalkery you can get with RSS feeds of your search results.
    Yay it!!!

  • esotericsean

    been using it and it’s pretty great!


    Serph Opens Up Its Beta

    My good friends at ACS have finally begun to divulge information about their upcoming web service, Serph. I have used Serph since its infancy and can tell you it’s a powerful service. What kind of service you ask? I’d better leave that up …

  • Mike

    your site appears to be down…

  • Hiten Shah

    Mike, thanks for the heads up, we have already got it back up and are working on figuring out what happened, unfortunetly everyone went to bed and it went down…

  • Brian Breslin

    Man, you guys are killing me. You tease me with an elusive beta invite! I clicked on the link and was almost certain i wouldn’t have to wait any longer… hmmm guess i’ll have to keep on waiting.

  • William McInnes

    Fantastic news – well done Cameron and Neil. I’m really impressed and wish you the very best of success with it.

  • Cameron Olthuis

    Will, Thanks, we appreciate that.
    Brian, Hey I just approved your account, you should be good to go. Enjoy!

  • Brian Breslin

    Cam, that was fast. I like what I see so far. I have some questions, but I’ll just shoot you an email about them.

  • Brian

    Hey Guys – congrats on the soft launch. It’s coldddddd here in NY but i am ready for some serphing — so hook a brother up if you will. Great to hang for a bit at Affiliate Summit — next time let’s see if we can kick it up a notch and get you guys to spend more than a half-day attending a conference event 😉

  • Cameron Olthuis

    Brian, Yeah bro it was great so see you as well! We’ll definitely be sticking around longer next time, I heard we missed out on some fun 🙂

  • Michael Clark has no posted privacy policy. What are they going to do with our email address? I guess anything that they want to. And there doesn’t seem to be any email address at all on the site for me to ask them directly. Mike

  • Cameron Olthuis

    Michael, thanks for your comment and I appreciate your concerns. We actually do have both of those (along with a TOS) but for now they are behind the beta wall, signup and you would see both. Perhaps we should make those links visible to all.
    The email address is, we’d be happy to send it your way.

  • Noel Hurtley

    Serph has a ton of potential. I look forward to making it a part of my strategy.

  • Jason L. Baptiste

    Congrats guys! Serph is an awesome application.

  • Michael Clark

    Cameron, thanks for adding the info to the footer of the signup page. It’s one of those easy things to do to help people feel better about giving information to a new web site or company.

  • David Temple

    You guys continue to rock! Now I can find out who’s saying Cameron likes dicks and what a princess Neil is and more. Perhaps you should send Qwest an invite.

  • Terry

    I’ve been trying it out here and there for the past couple of days, and I have to say it’s an unbelievable product!
    All the latest news in one tool. Finding buzz has never been so damn easy. You guys are pure geniuses.
    The RSS feeds look like they’re unavailable right now, so I’ll have to give that a try later.

  • Doug

    Sounds awesome!
    I signed up – will be checking email for login info!
    Can’t wait to try it!