Last spring we started developing Serph, a tool that helps you find what other people are saying on the web right now. For a couple of months now we have slowly been inviting a handful of people into our closed beta for testing and feedback. As of yesterday we have officially gone from a closed beta to a more “open” beta. So if you are interested in trying Serph head on over and signup, we are now letting people in. Read further if you want to know more about our reasoning behind developing it and how it works.
The reason we developed Serph was out of our own pain to track and monitor buzz as it happens in real time. Reputation management is very important to us as well as many of our clients. With the rise in social media there are millions of people talking about news, products, services, industries, and brands at any given time. Seeing as there was no-one solution to find everything that is being said on social media websites, we decided to build a tool of our own to help with that.
When you type a query into Serph, it goes out and searches online social media sites to find the latest buzz. After it gathers the results, they are sorted and organized so the most recent buzz appears first. Serph gathers these results from blog search engines, social media websites, social news websites and social bookmarking websites. These include Technorati, Flickr, Yahoo Answers, YouTube, Digg, and Delicious just to name a few.
Serph can used to find what people are saying about your company, products, employees, services, industry, competition, and more so that you can respond to your buzz faster. Serph also offers RSS feeds so you subscribe to the search queries that are most important to you. Tracking your buzz is extremely important in today’s online world and we hope this tool helps everyone solve the pain of finding and responding to buzz.
So give a Serph a try, we’re eager to hear what you think. Serph’s Up!