SEOmoz Linkscape : New Backlink Checking Tool Reviewed

SMS Text

Last week SEOmoz announced the launch of their new backlink checking tool Linkscape and I felt I couldn’t help (briefly) reviewing it at our (already traditional) SEJ toolbox series. So…

What’s so unique about the tool?

  1. It has its own index (currently 30 billion pages; updated every 25 days);
  2. It introduces the array of new SEO metrics giving you the opportunity to take a closer look at your (competitor’s) link profile and even get an idea of possible search algorithm:
    1. Internal and external link counts (juice-passing links to the page);
    2. MozRank (mR) – 10-point measure of global query-independent link authority or popularity;
    3. External mozRank;
    4. Domain-Level mozRank (DmR);
    5. Domain Juice (DJ) – the sum of mozRanks for all URLs in a domain;
    6. External Domain Juice;
    7. MozTrust (mT) – see also my recent post on Trust vs Authority.


Great features:

  • compare pages and domains side-by-side;
  • plenty of sorting and filtering options for each report;
  • export to CSV;
  • save reviews for further reference;
  • anchor text search within the backlink results;
  • see 301s and 302s, shared/same IP blocks, pages with NoIndex meta tag; links from noscript; image links, etc

Linkscape features

Reports:

  • Basic / free report includes domain and URL backlink data overview based on the above metrics:

Linkscape basic report

  • Advanced report:
    • Dashboard contains the link data overview; 5 most powerful pages linking in (based on the metrics) and 5 most common anchor texts;
    • “Links to URL” / “Links to Domain” lists bakclinks in order of importance. Plus it gives important data for each linking page and domain (its mozRank, mozTrust and estimated link juice passed);
    • “URL anchor text” / “Domain anchor text” lists most frequent (important) external anchor texts. Of course, you can click on each one and get the list of linking pages that use it. Note: you can sort the list and see your most powerful anchor text (the one that passes “most mozRank”).

Linkscape advanced report : anchor text

Rates:

  • the basic report is free;
  • SEOmoz PRO members ($79/month) are given 20 credits (1 credit = 1 advanced report); the credits will be renewed regularly, I guess.

You can have a look at both positive comments and critique at the Linkscape feedback post and Sphinn.

More on backlink checking:

(Please see SEJ tool review disclosure.)

Ann Smarty

Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas
Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as a base for her writing,... Read Full Bio
Ann Smarty
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