SEO Basics for Small Businesses

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If you’re new to online marketing, Search Engine Optimization may sound technical for you. However, this strategy is important if you want to establish your brand’s online presence. If you know what to do, you will realize that SEO can be simple and there’s nothing you have to fear about it.

Focus on Your SEO Efforts

Most business allots the biggest budget in web design because they want to have a beautiful website. What they didn’t know is that looks aren’t everything. Although Flash media may look awesome, it really can’t help your SEO strategies—unless there’s magic happening in the background code.

Conduct Keyword Research

Since looks doesn’t matter, what you need to focus on first is your primary keywords. Take a minute to jot down at least three words that you would like to use as search term for your brand. After that, ask a friend or a colleague to do the same. You will eventually come up with a list of keywords that real people will use to search for your products or services. Next, use the Google Keyword Research Tool to see which among the keywords have the higher search volume but with least competition.

Learn Strategic Keyword Placement

Strategic keyword placement is one way to boost your website’s online traffic. Incorporate them into various places among your web content, and avoid keyword stuffing. The heading, sub heading and title tags are always a good place to put your keywords. That way, you can prevent Google from flagging down your website, which could be detrimental for your SEO campaign.

Produce an Epic Content

Creating a business blog is another way to optimize your website in search engines. However, this should deal about what your brand is all about, the products and services you offer, and your keywords should be placed strategically. After that, you should also promote your post on various social media sites like Facebook or Twitter.

Acquire Inbound Links

Search engines view backlinks as a vote of confidence. The more quality links you have, the more authoritative you are. So ask your colleagues for a link exchange using contextual anchor text links, but don’t indulge to link spamming.


Remember, going online is the key for your business to reach wider audience.  As a business owner, it’s your job to learn how to optimize your website for search engines. So take all the good tips and checklist that you can take, and execute them to your online content. That way, you’ll have an idea what SEO strategies can be helpful for your business or not.

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