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On Wednesday, July 17th, the SEJ Marketing ThinkTank welcomed Jon Ball of PageOnePower for a sponsored webinar about the power of link building.
Over the past few years, link building has gotten a bad rap. Many people equate link building with blog networks, buying links, and other black or grey hat tactics.
Jon argues that link building is, and always has been, more about manually promoting your site to the right people than being sneaky. His presentation covered the benefits of links beyond search, how to earn links, and how to get the most out of your content marketing efforts through link building.
If you’ve got questions about link building, Jon has answers!
Jon covered a ton of great information about link building that is useful for marketers and business owners alike, including:
- Why links still matter
- The difference between earning links and trying to game the system
- How link building and content marketing work together
- How to go after links you deserve
- Why creating good useful content is still the best link building tactic
Tools Jon Mentioned
During the webinar, Jon mentioned several tools business owners and marketers can use in their quest to build quality links.
To find people talking about your industry, brand:
To analyze competitors’ link building strategy:
Missed It? Watch Jon’s Webinar Now:
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This webinar was sponsored by PageOnePower. Visit their website to learn more about how they can help make link building work for you.