ROMlet – Boast Your Content’s Popularity

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Once you have written great content and have gotten the initial exposure, social proof is on your side. ROMlet is another way to use use social proof to your advantage and capitalize on your existing exposure to further propel your content.
Social proof is the idea that because a certain number of people say a particular article is interesting and informative, more and more people will read it, link to it, and share it because of the approval from the initial bunch. For example, if I’m looking for commentary on a particular theme and your article is the first one on Google, I immediately think that you have the best, most relevant, and most linked to content and therefore am compelled to reference it and link to it. This is not only to learn from what you have written but to also give my article more credibility simply because it relies on the number one Google search result for that query.
ROMlet provides a widget that I would actually use. I came up with an idea and shared it with a developer a while back who then developed a WordPress plugin based on it called Social Traffic Monitor. The plugin would monitor your incoming traffic and then would display a color coded graph of the referring sources. The underlying concept at ROMlet is incredibly similar.
The service provides a widget which when you put on your site, displays the top referring traffic to your site.
By doing this you are creating two effects. First, by displaying how much traffic you are getting from all the various sources you are showing to your audience and your prospective subscribers that your content is appreciated all over the web and that they should become regulars. Secondly, because you are displaying your referrers, you encourage more people to refer to you because they get to be displayed prominently on your site and might even get some traffic from you as your readers’ curiosity with respect to what the referrers are saying gets the best of them
ROMlet also works on the same principle as MyBlogLog, who’, and even RSS feed chicklets. By displaying how many people read your blog (MyBlogLog), how many concurrent readers you have (who’ and how many people regularly visit your site (RSS readers) you accomplish much of the same by further perpetuating your content’s social proof.
ROMlet is currently in beta and we will have more news as it becomes available to us.

Download: Social Media Strategy
Where the rubber meets the road: A look at SEJ's own social media strategy.