Rolling Rock beer wastes money with YouTube

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[Anheuser Busch]( recently did an advertising campaign on [YouTube]( in the hopes of turning around their Rolling Rock beer brand.

The campaign was very disappointing because the video they created was dull and boring and more importantly a waste of money. I have had a few conversations with YouTube sales representatives and it seems that they will not take on an advertiser unless they are willing to spend a minimum of $20,000. Because Anheuser Busch paid for each view of that video, they must have spent at least $20,000 and here is what they got for it:
* Over [1 million views]( of the video
* Around 90 bloggers [linking]( to the video
* Over 300 bloggers [talking]( about the Rolling Rock Beer Ape
The amount of buzz they created was not bad, but for the amount of money spent it does not seem like it was worth it. Maybe if they had a [funny video]( they could have got that many views if not more for free, other then the cost of creating the video.
I personally think that the video failed to turnaround their Rolling Rock beer brand. Who knows, maybe they might have just wanted to create a not so great video and waste thousands of dollars so everyone would talk about it.
**RSS Subscribers: If you cannot see the video, please [click here]( to watch it.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at Quick Sprout.
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  • Adam Kinder

    They spent 20 grand on THAT? Actually more than 20 grand, considering the cost of putting the commercial together.
    The ‘this is banned from TV’ at the beginning just helped to set it up as a disappointment. It’s a party, with a bunch of chicks shaking their hips, just like every other beer commercial or rap video.

  • Thomas Aylott

    Wow. Terrible.
    It’s like they tried to make it “viral” by pretending that it was banned. Then they didn’t actually deliver anything… anything!