Painful Marketing

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Have you ever had something painful happen to you or seen someone in such great pain that you could feel it? Whatever that painful moment might have been the chances are you will never forget about it. For this reason pain can be an effective marketing ploy.

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Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • Chris

    This could go the same for embarrassment. I have a video of me dancing as a child that could send me into internet stardom if I was only willing to embarrass myself. (picture young 7 year old white boy can not dance breaking it down to New Kids on the Block it pains me to even admit that.)

  • Orson

    Pain, embarrassment, exuberantly funny, anything that makes for a remark of which the former is epitomizes, can be effective marketing -specifically for brand “stickiness”( budweiser – i cant forget the brand). This coupled with a market that cares about your product, serves as ‘the’ marketing platform.(apple)
    That video is makes for good “stickiness” where a branding is concerned, great find Neil.

  • Matt Coddington

    I remember this commercial from long ago 🙂

  • Dawud Miracle

    It’s getting harder and harder to catch people’s eye. It seems that ads today are going way to far with degrading content that makes one person feel good at the expense of another. To me, this is marketing for kids – watch any nine-year-old boy and see what grabs their attention. This ad wasn’t so bad. But look at advertising today as a whole.