New Bulk Listing Management Tools Land on Google Places

SMS Text

Managing multiple businesses in real world can be carried over online sometimes. Because of that, Google upgraded its bulk listing management tool on Google Places for businesses with multiple locations.

What Users Should Expect

After hearing plenty of feedback, the search engine giant realized that businesses with multiple locations can find it challenging to manage their local listings. That’s why they want to deliver a Google Places feature that will make it easy for users to handle their business’ online presence. From connecting customers to locations closest to them and making multiple data changes all at once, the updated bulk listing management tool is definitely a great help.

Because of the improvements, the following actions have been enabled:

  • Editing one or more of a listing’s data at once
  • Searching through listings and filtering by specific information or listings with errors
  • Using data file to upload new listings or by individually adding them within the platform
  • Allowing users to comment about Google’s new interface using the “Give Feedback” link

Other than that, Google also released a video tutorial for users who are new to Google Places. There is also a clip available for those who already have an account and wants to learn how they can manage their verified listings using the new interface.

Adding Ten or More Listings

Google’s Help Center also provided a user guide for business owners on Google Places. What they will find here is a procedure on how they can add ten or more listings.

  1. Visit Google Places
  2. Sign in or create a Google Account
  3. Enter business information in a spreadsheet
  4. Upload the spreadsheet
  5. Check your spreadsheet for errors
  6. Publish your listings
  7. Request bulk upload verification

In addition, users can also add a listing in multiple languages. Users can do this by creating a bulk upload file in each language, as long as it adheres on the following guidelines.

  • Each file should contain all the listings in a particular language
  • Users must select the “This file adds to my current location” to all files other than the initial record
  • Make sure that language selector, which is found at the upper-right hand corner of the Places account, has been changed
  • Each listing must have a unique store code


The new interface is now available for all existing users whenever they upload or edit a data file through Places dashboard or List Management section. In addition, the dashboard can be used to see a listing’s analytics or to perform PIN verification on single locations. Just bear in mind that all updates will take a couple of days before they appear on Google Maps.

Download: Social Media Strategy
Where the rubber meets the road: A look at SEJ's own social media strategy.