Monetizing Social Media Traffic

SMS Text

Have you ever been to MSN, Google or Yahoo and seen a “personalized” message pop up?

The picture above shows a message that [MSN](http://www.msn.com) displayed to me. MSN noticed that Live Search was not the default search feature in FireFox and the purpose of this message was to convince me to add it. Not too many sites have implemented anything like this; it could be a great way to monetize social media traffic. If someone came from [Digg](http://www.pronetadvertising.com/articles/beginners-guide-to-digg.html) you could display a personalized message that may appeal to them and actually increase your conversion rate by encouraging these visitors from Digg do something meaningful on your website.
Anyone have any thoughts on this?

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!