Marketing chefs

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Marketing is one of those things where it seems like everyone thinks they know how to do it. It never ceases to amaze me the number of people I talk to that are trying to become marketing consultants when they have no real experience. It doesn’t really matter who the person is, but everyone has an opinion when it comes to marketing, and it looks like VCs are no different. As David Hornik says

VCs like to think that they are marketing geniuses. We really do. We meddle more in the marketing of our portfolio companies than any other area…

…The CFO gives a finance update and a few cursory questions are asked. The VP of Engineering talks about development and board members sit around the table nodding appreciatively. Then the VP of Marketing gets up and suddenly everyone around the table has a point of view.

I can’t really blame people though; from the outside marketing appears like something any Joe Schmoe can do. But like cooking, marketing is all about mixing the right ingredients together to make something taste good. Everyone knows the ingredients, but it’s up to the chef to choose and mix the right ones that will tickle people’s taste buds.

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Cameron Olthuis

Cameron Olthuis

Cameron Olthuis

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