Making your content

SMS Text

[]( is the most popular bookmarking service on the web. By getting on the [popular]( or [hotlist]( page you could get thousands of visitors coming to your website within minutes. Here are some ways that I have found that can help your content get on these pages.
###Know your audience
Just like any other social site, users prefer specific topics compared to others.

The [tag cloud]( feature can help you understand what users like and what they dislike:
* The larger the font size, the more items that users bookmark related to that subject.
* You can drill down into specific tags and look at the current popular stories and the past popular stories for that tag.
* One of the best things you can do is learn from the mistakes of others so that you decrease your chances of making them in the future. Dig deep into the stories and find out what is not hot so that you do not write on similar things.
###The greatest story is only great if everyone sees it
Knowing your audience is only half the battle. If you want to get on the popular or hotlist page you have to make sure that everyone bookmarks your story and the easiest way to do this is to make it very easy for your website visitors.

Embed “add to” buttons within your RSS feed and on your website. This way your website visitors can easily add the stories they like to their bookmarks. Who knows, 30 of them might bookmark a story within a short period of time which might be enough to get on the popular page.
You don’t necessarily have to embed these links into your RSS feed or website, but each bookmark adds up. It could be the difference of being towards the bottom of the popular and hotlist page compared to the top. The difference between being at the top compared to the bottom can be thousands of visitors.

Getting on the popular or hotlist page is not the easiest thing to accomplish, but with a little elbow grease anything is possible. By creating valuable content that users are into and by leveraging your website traffic you can potentially get on the popular or hotlist page. Just keep in mind that if it does not work out the first time, learn from your experience and try again.

Neil Patel
Neil Patel is the co-founder of KISSmetrics, an analytics provider that helps companies make better business decisions. Neil also blogs about marketing and entrepreneurship at... Read Full Bio
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  • Tina Lang-Stuart

    Great post on how to use as a marketing/PR tool! However, I wonder with users still being largely from the IT/geek community, whether this strategy can be useful outside a tech environment.

  • Neil Patel

    Tina, it can work outside of the geek community, but it will be a bit more difficult.

  • Auke

    It won’t work for me just yet… Hopefully it’ll come. If so: Thanks for the tip 😛

  • kelvin newman

    What really interests me is which site, current or yet to exist will take the blueprint of and really take it mainstream.
    Or will there be a number of different sites all working in slightly different verticals

  • Ken Savage

    Anyone know of any instances where someone used any of the social media outlets to promote their business or product that was not tech related?
    How could a company like a business software solutions provider get any buzz in the social online world?

  • Drew Stauffer

    How much it to much?
    After you add your, digg it, technorati, and email this links at the bottom of every post, your blog tends to look a bit sloppy.
    Not to mention all the new chicklet graphics that a lot of people are using.
    I wonder if there is a happy medium?

  • Jason Bartholme

    Nice post, Neil. I’m going to tag all my recent blog posts according to the appropriate popular. I have had marginal success tagging my content with StumbleUpon. It will be interesting to see what kind of traffic will bring.