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  3. SEO’s Local Search & Pay Per Call Partnerships’s Local Search & Pay Per Call Partnerships

[I’ve had some readers email me and mention that the original version of this post, Building Strong Local Search Partnerships, was serving an error message. I’m not receiving an error message on the original post, but if anyone else is could you please leave a comment. Thank you, Loren], owned by Interchange Corporation, has been forming multiple partnerships with local and pay-per-call companies. One of these latest partnerships with such companies comes by way of pay per call lead generation company Jambo.

In what reads as a Who’s Who of local internet services, Jambo joins trhe impressive partner offering list which includes sponsored listings via Yahoo Search Marketing, ShopLocal, Looksmart & bookmarking, Insider Pages listings, Ingenio Pay Per Call, MapQuest maps, partnered lead generation, Judy’s Book local reviews and blog info, ePilot pay per click & an Acxiom powered business database.

In a world where the big boys like Google & Verizon are teaming up to bring local search engine marketing to the small businesses of the US, these partnerships and innovations will become even more important to give it a more well rounded and competitive offering – in what proves to be a cut throat market Interchange has entered with Google, Yahoo, MSN, and in each corner.

Here’s a rundown of the partnerships and offerings from over the past year: & Ingenio Pay Per Call :

The agreement states that Ingenio advertisers will now appear in relevant search results when a consumer types in a query for a local business, product or service. The agreement will bring a new revenue flow to, which launched in August, and also “make it easier for more consumers to connect with local merchants and increase Pay Per Call advertisers’ exposure to local buyers nationwide.” Brings Content Into Local Search and, a popular local contractor directory, have entered into a content partnership agreement whereby users will have access to’s proprietary contractor listings and user reviews from its database of more than 1.1 million nationwide contractors. The listings will be displayed when a user searches for types of contractors in their area. and Looksmart’s Power Local Search Tagging and LookSmart have partnered to add LookSmart’s bookmarking, tagging & archiving technology (somewhat similar to, which will be powering the “Save” feature on Furl will allow users to easily save and organize pages found on whicle the addition of Furl to the offerings “creates a customized experience for the user”, while driving repeat traffic to Simply stated, users can now bookmark and tag local business profiles and search results which are found in Search Engine Offers Insider Pages Reviews & Advertising has announced a new advertising and user review content partnership with Insider Pages, a community oriented local-search engine. and Insider Pages have agreed to distribute Insider Pages Pay Per Phone Call advertisers and merchant reviews on (Implementation of the Insider Pages content on is planned for early in the first quarter of 2006.) and ShopLocal Partner for Local Shopping Search

ShopLocal and Interchange (who own have partnered to enhance’s index of more than 16 million business listings with information from’s geo-targeted Smart Catalog and Smart Circular products. will now not only list locally relevant businesses in their search results, but also the new “View Store Specials” link, which links users directly to’s dynamic online circulars, sales information, and location information for businesses in their area. ShopLocal LLC is owned by Tribune Company, Gannett Co., Inc., and Knight Ridder, Inc., and over the past month has been expanding its services outside of its previous partnerships with newspaper and local sites and into local search engines.

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ...’s Local Search & Pay Per Call Partnerships

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