Local.com Adds Ingenio Pay-Per-Call Search Advertising
Local.com, a local search engine owned by Interchange, is now working with Ingenio, Inc for the distribution of Ingenio Pay Per Call listings on Local.com. The agreement states that Ingenio advertisers will now appear in relevant Local.com search results when a consumer types in a query for a local business, product or service. The agreement will bring a new revenue flow to Local.com, which launched in August, and also “make it easier for more consumers to connect with local merchants and increase Pay Per Call advertisers’ exposure to local buyers nationwide.”
One of the beautiful points about pay-per-call advertising is that small business owners who are not used to setting up web sites or traditional paid search campaigns can easily manage paid search via Ingenio as the merchant only pays for every incoming call, not each click. Ingenio also powers the industry’s only ad distribution network dedicated solely to Pay Per Call. Local.com represents additional distribution for Ingenio’s Advertising Network, which is anchored by AOL Search.
“Local.com was designed from the ground up as a next generation local-search product,” said Greg Parker, director of strategic alliances at Interchange. “Our goal in creating a new consumer search experience is to provide relevant, comprehensive content through a clean, easy-to-use interface. Ingenio’s Pay Per Call listings will give our visitors more of what they’re looking for – whether it be a local real estate agent, florist or hotel – and give them access to those merchants through the telephone.”
“Increasingly, consumers are using the Internet as their primary access point for local information and advertisers are heeding the call,” said Marc Barach, chief marketing officer at Ingenio. “Pay Per Call is an ideal model for local advertisers who rely on the phone as a customer conversion tool, but need to tap the growing pool of consumers searching online for local products and services. Together with Interchange and Local.com, we are delivering local buyers and sellers a new and compelling online avenue for connecting and doing business.”