Local.com and Looksmart’s Furl Power Local Search Tagging
Local.com and LookSmart have partnered to add LookSmart’s Furl.net bookmarking, tagging & archiving technology (somewhat similar to del.icio.us), which will be powering the “Save” feature on Local.com. Furl will allow users to easily save and organize pages found on Local.com whicle the addition of Furl to the Local.com offerings “creates a customized experience for the user”, while driving repeat traffic to Local.com. Simply stated, Local.com users can now bookmark and tag local business profiles and search results which are found in Local.com.
Local.com is no small cookie either when it comes to the world of local search and should fit in well as a partner of Looksmart’s Furl as LOOK works on building distribution channels for their 2.0 bookmarks and archiving offering. According to Local.com, during November 2005, Local.com reached 5 million unique visitors and over 21 million page views (up from 1.5 million unique visitors and 6 million page views in October 2005).
In addition, Local.com is also working with partners such as MapQuest, Acxiom, Ingenio Pay Per Call, and Interchange owned ePilot. They also offer a nice “Send To Phone” feature which allows Local.com users to send local business contact info, addresses and maps to their cellphones.
“Consumers search and buy locally — and Local.com provides them instant access to comprehensive local business information,” said Heath Clarke, CEO of Interchange Corporation, owner of Local.com. “Saving those pages for future reference is a benefit to the consumer and businesses. Furl is an easy technology to adopt and integrate, and we’re pleased to implement this solution to enhance our users’ experience on Local.com.”