Local.com and ShopLocal Partner for Local Shopping Search
On the heels of its recent partnership with Google Froogle, ShopLocal has just added another local search partner, Local.com. ShopLocal and Interchange (who own Local.com) have partnered to enhance Local.com’s index of more than 16 million business listings with information from ShopLocal.com’s geo-targeted Smart Catalog and Smart Circular products.
Local.com will now not only list locally relevant businesses in their search results, but also the new “View Store Specials” link, which links users directly to ShopLocal.com’s dynamic online circulars, sales information, and location information for businesses in their area. ShopLocal LLC is owned by Tribune Company, Gannett Co., Inc., and Knight Ridder, Inc., and over the past month has been expanding its services outside of its previous partnerships with newspaper and local sites and into local search engines.
“Local.com puts our users’ needs first. We endeavor to compile the best and most accurate local information we can provide. Partnering with ShopLocal allows us to give our users what they have come to expect from Local.com — a detailed, user-friendly search engine for local information,” said Rob Luskey, Interchange Corporation’s director of strategic alliances. “ShopLocal supplies retailers and consumers with dynamic local retail information – using ShopLocal’s rich merchant content just made good sense.”