1. SEJ
  2.  ⋅ 
  3. SEO Brings Content Into Local Search Brings Content Into Local Search and, a popular local contractor directory, have entered into a content partnership agreement whereby users will have access to’s proprietary contractor listings and user reviews from its database of more than 1.1 million nationwide contractors. The listings will be displayed when a user searches for types of contractors in their area. has been forging some quite valuable partnerships recently with content providers which are starting to build’s offerings into a strong competitor to larger local search services from Yahoo Local, Google Local, and MSN Local Search. Partnerships made by in the past year include Looksmart & Furl, Insider Pages, Ingenio, MapQuest & ePilot. Interest and usage of the local search engine is also growing, with a reported 6.9 million unique visitors and over 33 million page views during the month of December 2005, up from 5 million unique visitors and 21 million page views in November 2005.

According to Aleksandar Daskalovic, chief operating officer of, “We have been impressed with’s simple, easy to use interface and are happy to be part of the continued development of this excellent search engine. This partnership makes it easier for’s consumers to connect with pre-qualified contractors, while providing’s advertisers with qualified local buyers nationwide.”

“This content partnership with further builds on our strategy to aggregate the best local content on the web in key vertical segments,” said Greg Parker, director of strategic alliances for Interchange. “’s rich content and reviews gives our users the critical information needed to make a local purchasing decision, which is a key element in creating value for our users.”

Category SEO
SEJ STAFF Loren Baker Founder at Foundation Digital

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... Brings Content Into Local Search

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.