Local.com Search Engine Offers Insider Pages Reviews & Advertising
Local.com has been building some strong partnerships over the last three months, including new partners in Looksmart’s FURL and Ingenio Pay Per Call advertising. Now, Local.com has announced a new advertising and user review content partnership with Insider Pages, a community oriented local-search engine. Local.com and Insider Pages have agreed to distribute Insider Pages Pay Per Phone Call advertisers and merchant reviews on Local.com (Implementation of the Insider Pages content on Local.com is planned for early in the first quarter of 2006.)
Advertisers which purchase PPCALL advertising on Insider Pages will have those advertisements distributed on Local.com, which is a strong partnership for both companies. The agreement gives Insider Pages a well branded distribution channel in Local.com which will help to sell the PPCALL advertising while Local.com is benefitted with a percentage of the advertising revenue. Additionally, merchant review content will appear in Local.com search results, adding more rich content to the Local.com business profile pages. In addition, Local.com is also working with partners such as MapQuest, Acxiom, and Interchange owned ePilot.
“Insider Pages has been very successful in helping small businesses find new customers via pay per phone call advertising,” said Stu MacFarlane, CEO of Insider Pages. “We have thousands of hairstylists, mechanics, dentists and landscape contractors who all see the value in generating phone leads vs. clicks. Our advertisers are extremely relevant to local searchers and help any site with local search traffic increase conversion rates. These factors add up to more revenue for our partners and more leads for our advertisers. Together with Interchange and Local.com, we will be delivering even more value to merchants looking to connect with customers via the Internet.”
“Developing the local Internet requires the creation of networks that allow businesses and consumers to find one another in an otherwise fragmented environment,” said Greg Sterling, Kelsey Group analyst. “Distribution deals like this help meet the needs of both advertisers and consumers who are seeking to find one another online.”